WI · Midwest
Madison venture capital & startups
Madison biotech and consumer tech — Exact Sciences, Fetch, Understory, gener8tor, HealthX, Clarevia.
Madison pairs Exact Sciences (NASDAQ: EXAS) and Fetch with healthcare seed from HealthX and Clarevia. gener8tor’s headquarters is Madison — not Milwaukee — which corrects common lore.
Aliases: madison, wi / madison, wisconsin. gener8tor HQ is Madison; Milwaukee is a program city.
Venture firms in Madison
Matched from fund headquarters in our directory (alias-based). Dual-HQ firms may appear in more than one city.
| Firm | HQ (directory) | Leads |
|---|---|---|
| gener8tor | Madison, WI | Pre-Seed, Seed |
| HealthX Ventures | Madison, WI | Pre-Seed, Seed |
| Clarevia Ventures | Madison, WI | Seed, Series A |
| Andreessen Horowitz | Menlo Park, CA | Series A, Series B+ |
| Define Ventures | San Francisco, CA | Series A |
| F-Prime Capital | Cambridge, MA | Series A, Series B+ |
| Bessemer Venture Partners | New York, NY | Seed, Series A, Series B+ |
| General Catalyst | Cambridge, MA | Series A, Series B+ |
Startups we cover in Madison
Matched from startup hq fields. Many profiles still lack HQ — curated lists
in editorial notes fill gaps when verified.
| Startup | One-liner | HQ |
|---|---|---|
| Exact Sciences | Molecular diagnostics company behind Cologuard and broader cancer screening/therapy guidance tests. | Madison, WI |
| Fetch | Consumer rewards app: scan receipts / shop to earn gift cards; sells brand insights. | Madison, WI |
| Understory | Climate-risk insurance and hyperlocal weather risk platform for weather-exposed industries. | Madison, WI |
Coverage gaps
-
Additional UW spinouts
Deep pipeline beyond Exact/Understory — expand selectively
Related reading
Madison FAQs
Practical answers for founders researching this investor.