Benji's $6.25M Seed: The 'Plaid of Loyalty' Wants to Kill 6-Month Partnership Integrations
NYC-linked Benji raised $6.25M seed from Preface Ventures to standardize loyalty partnership APIs — JetBlue TrueBlue already on the network.
seed-stage - VC Tracker Resources
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Related Articles (9 articles)
How to Raise a Seed Round in NYC in 2026: The Founder's Field Guide
A practical, data-backed guide to NYC seed fundraising: what metrics matter, which investors move fast, what check sizes to expect, and how the NYC process differs from SF.
BoxGroup: The NYC Seed Firm That's Made 350+ Ultra-Early Bets
BoxGroup is NYC's most prolific ultra-early investor — David Tisch and team have backed 350+ companies including Warby Parker, Plaid, Stripe, and Oscar.
NYC Captured 22.6% of All U.S. Early-Stage VC Funding Through November 2025
NYC's early-stage share punches above its weight: 22.6% of all U.S. early-stage funding through Nov 2025 (AlleyWatch) — far larger than its total VC share.
Lerer Hippeau: The NYC Seed Firm That Bet on Consumer and B2B Before Everyone Else
Lerer Hippeau is one of NYC's most active seed firms, with backing of Warby Parker, Allbirds, Casper, and hundreds more. Here's how the firm operates in 2026.
Primary Venture Partners' $625M Fund V: The NYC-Exclusive Seed Fund, Decoded
Primary's $625M Fund V is the largest NYC-exclusive seed vehicle. Here's what Primary backs, how it supports portfolio companies, and its 2026 thesis.