Product-Market Fit (PMF): How to Measure It — and Know You Have It
PMF is the moment customers pull your product from you faster than you can sell it. Here's how to measure it, using retention, NPS, and the 'Sean Ellis test.'
Whether you're raising your first round or building an investment thesis, structured investor education accelerates better decisions. Our guides cover VC evaluation, due diligence, portfolio construction, and the practical skills founders need to navigate capital markets.
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PMF is the moment customers pull your product from you faster than you can sell it. Here's how to measure it, using retention, NPS, and the 'Sean Ellis test.'
IT, healthcare, and industrials = 85% of U.S. VC invested capital (Cambridge Associates). AI dominates deal value at 65.4%. Here's what actually outperforms.
The board controls major company decisions. Here's how board composition, protective provisions, observers, and fiduciary duties work in VC-backed companies.
The complete 2026 guide to startup funding rounds — typical round sizes, valuations, metrics expected, and what each round is really for.
A bridge round is interim financing between two priced rounds. Here's when bridges help, when they signal distress, and how to structure them cleanly.
A convertible note is short-term debt that converts into equity at the next priced round. Here's how interest, maturity, cap, and discount actually work.