Startup profile · funding coverage
Serval funding, valuation and investors
AI-native enterprise service management designed to replace legacy ITSM systems
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series C
$150 million · October 29, 2026
Latest known valuation
$3 billion post-money, as reported by Fortune
Series C · October 29, 2026
Total disclosed equity funding
$277M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · San Francisco, California
Investors in latest funding
Lead: Sequoia Capital
Other: Elad Gil , Evantic , First Round Capital , General Catalyst , Redpoint Ventures , Conviction , Headline
Overview
Serval combines enterprise service management with an automation agent called Catalyst. IT, security, HR, finance and legal teams use it to turn natural-language instructions into governed, auditable workflows.
Why Serval is interesting
Serval is pursuing the larger and harder outcome of replacing ServiceNow rather than remaining an AI assistant layered on top of it.
Product & use cases
Serval is a system of record for service requests, assets, access and enterprise workflows. Administrators build code-based automations with Catalyst, while employee-facing agents execute approved work through channels such as Slack. Pricing is quote-based.
- IT service management and employee support
- Application-access approvals and provisioning
- Asset and configuration management
- Cross-functional HR, finance, legal and security workflows
Key facts
- Raised $150 million at a $3 billion valuation on October 29, 2026, taking disclosed funding to $277 million.
- Serval says Lucid Motors replaced ServiceNow across several workflows in 45 days; Reuters identified Lucid as the customer.
- The company says ARR doubled every quarter since its Series B but has not disclosed absolute ARR.
Funding history (newest first)
Series C
2026-10-29 $150 million Valuation: $3 billion post-money, as reported by Fortune- Sequoia Capital (lead)
- Elad Gil (participant)
- Evantic (participant)
- First Round Capital (participant)
- General Catalyst (participant)
- Redpoint Ventures (participant)
- Conviction (participant)
- Headline (participant)
Source: Read source · serval.com
Series B
2025-12-11 $75 million Valuation: $1 billion- Sequoia Capital (lead)
- Redpoint Ventures (participant)
- First Round Capital (participant)
- General Catalyst (participant)
Source: Read source · serval.com
Series A
2025-10-21 $47 millionSource: Read source · serval.com
Prior funding
$5 million implied from the company's $52 million cumulative total after its $47 million Series ASource: Read source · serval.com
Investors in our directory
Funds linked from Serval's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Serval combines the workflow system of record and the AI builder in one product, aiming to make migrations faster while keeping permissions, approvals and audit trails under enterprise control.
Atomicwork is the closest venture-backed direct competitor, with an overlay-first route that can reduce switching risk. ServiceNow is the incumbent with greater integration depth, scale and customer retention. Jira Service Management and Freshservice are established alternatives.
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Atomicwork direct
AI-native ITSM platform with an overlay-first deployment option and published entry pricing.
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ServiceNow incumbent
Dominant enterprise ITSM and workflow system Serval explicitly seeks to replace.
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Jira Service Management alternative
Atlassian service-management product for software and IT teams.
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Freshservice alternative
Freshworks ITSM product serving mid-market and enterprise buyers.
Industries
Market / IPO context
Editorial / static context — not a live quote.
FAQs about Serval
Practical answers founders, operators, and investors typically search for.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.