Startup profile for Sequence: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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Sequence funding, valuation and investors

FinOps and revenue-automation platform for B2B billing and pricing workflows.

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Series A

$20M · 2023

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

$39M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

private

series a · London, UK

Investors in latest funding

Lead: 645 Ventures

Other: Andreessen Horowitz

Sources: latest funding Last verified: 2026-07-25

Overview

Sequence is a London-based FinOps and revenue-automation platform providing APIs for B2B billing, pricing, and quote-to-cash workflows. Founded by a team addressing the gap between CRM quotes and finance systems, Sequence raised a $19M seed led by Andreessen Horowitz in September 2022, followed by a $20M Series A led by 645 Ventures with a16z participating. The platform enables responsive pricing, usage-based billing, and automated revenue workflows for B2B companies. Additional investors include Passion Capital, Dig Ventures, and Firstminute Capital. Sequence targets finance and revenue operations teams at scaling SaaS companies who need programmatic billing beyond Stripe's consumer-focused tooling.

Why Sequence is interesting

London-based Sequence builds APIs for responsive pricing and quote-to-cash — a16z led the $19M seed before 645 Ventures led the Series A.

Product & use cases

Sequence provides FinOps APIs for B2B billing, responsive pricing, usage-based metering, and quote-to-cash automation.

  • Usage-based and tiered B2B billing automation
  • Responsive pricing APIs for sales and finance teams
  • Quote-to-cash workflow connecting CRM to revenue systems

Key facts

  • Seed (Sep 2022): $19M led by a16z (TechCrunch)
  • Series A: $20M led by 645 Ventures with a16z participation
  • London-based FinOps and revenue-automation platform
  • APIs for responsive pricing and quote-to-cash

Funding history (newest first)

Series A

2023 $20M

Source: https://www.sequencehq.com/blog/

Seed

2022-09 $19M

Source: https://techcrunch.com/2022/09/19/sequence-orders-up-19m-led-by-a16z-for-a-new-approach-to-b2b-fintech/

Investors in our directory

Funds linked from Sequence's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz 645 Ventures

Competitive landscape

Edge: API-first FinOps vs legacy billing systems. Built for B2B complexity (contracts, usage tiers, custom pricing) that Stripe Billing handles poorly.

B2B billing is fragmented between payment processors (Stripe), subscription managers (Chargebee), and usage billing (Metronome). Sequence targets FinOps — the operational layer connecting pricing decisions to revenue recognition. a16z seed and 645 Ventures Series A validate the category.

  • Stripe Billing incumbent

    Payment and billing infrastructure; less B2B FinOps depth.

  • Chargebee direct

    Subscription billing platform; similar B2B billing focus.

  • Metronome direct

    Usage-based billing infrastructure; overlapping metered billing thesis.

Notable stories

  • Sequence raised $19M from a16z for a new approach to B2B FinOps — programmatic billing and pricing APIs connecting sales quotes to revenue systems (TechCrunch, 2022).

Industries

Fintech Enterprise SaaS

Related funding articles

Venture Capital Tracker pieces that cover Sequence's financing or category context.

FAQs about Sequence

Practical answers founders, operators, and investors typically search for.

FinOps and revenue-automation APIs for B2B billing, responsive pricing, and quote-to-cash workflows.
a16z led the $19M seed. 645 Ventures led the $20M Series A. See /fund/andreessen-horowitz and /fund/645-ventures.
Stripe handles payments. Sequence provides B2B FinOps — responsive pricing, usage billing, and quote-to-cash automation.
$19M seed (2022) and $20M Series A.
London, UK.
Financial operations — the workflows connecting pricing, billing, and revenue recognition for B2B companies.
Not publicly disclosed.
September 2022. $19M led by Andreessen Horowitz.
B2B SaaS companies needing programmatic billing and pricing. Specific customers not all publicly disclosed.
The workflow from sales quote through billing and revenue recognition — Sequence automates this via API.
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