Startup profile · funding coverage
Ibotta funding, valuation and investors
Performance marketing and cash-back rewards platform for CPG brands — Denver's largest tech IPO (NYSE: IBTA, Apr 2024).
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series D
Amount not disclosed · August 2019
Latest known valuation
$1B
Series D · August 2019
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
public
public · Denver, Colorado
Investors in latest funding
Lead: Koch Disruptive Technologies
Latest tracked event: IPO (April 2024). It is shown separately because it is not counted as disclosed equity funding.
Overview
Ibotta operates a cash-back rewards app for consumers and the Ibotta Performance Network (IPN) for CPG brands and publishers to run digital promotions tied to verified purchase outcomes. Founded in Denver in 2011 by Bryan Leach (incorporated as Zing Enterprises, renamed Ibotta in 2012), the company raised venture capital including a 2019 Series D at a $1B valuation led by Koch Disruptive Technologies. Ibotta completed its IPO on the NYSE under ticker IBTA in April 2024; principal executive offices are at 1400 16th Street, Suite 600, Denver, CO.
Why Ibotta is interesting
Ibotta turned receipt-level promotions into a performance network (Ibotta Performance Network) reaching 200M+ consumers — then went public at scale from Denver, proving the Front Range can produce NYSE-listed ad-tech infrastructure, not just outdoor brands.
Product & use cases
Ibotta pays consumers cash back on grocery and retail purchases while selling outcome-based promotion infrastructure to CPG brands via IPN — brands pay when campaigns drive verified sales.
- CPG marketers running digital promotions with purchase-verified ROI
- Retailers and publishers monetizing audiences via cash-back offers
- Consumers earning rewards on everyday grocery and household purchases
Key facts
- IPO (Apr 2024): NYSE IBTA — largest Colorado tech IPO cited in local press
- Series D (Aug 2019): $1B valuation; Koch Disruptive Technologies lead
- Ibotta Performance Network (IPN) launched 2022 for brand/publisher campaigns
- American shoppers earned $1.8B+ through platform per 2024 company materials
Funding history (newest first)
IPO
2024-04- Public markets (NYSE: IBTA) (lead)
Source: https://investors.ibotta.com/company-information/faq
Series D
2019-08 Valuation: $1B- Koch Disruptive Technologies (lead)
Competitive landscape
Edge: Receipt- and purchase-verified attribution at national scale — harder to replicate than coupon sites because Ibotta built consumer habit plus brand-side performance pricing.
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Fetch Rewards direct
Receipt-scan rewards app competing for consumer attention.
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Coupons.com / Quotient incumbent
Legacy digital coupon infrastructure.
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Instacart ads adjacent
Retail media networks on delivery platforms.
Notable stories
- Ibotta's 2024 IPO made it the largest tech public offering from Colorado in local press narratives — a comps slide Denver founders still use against 'there are no exits here' skepticism.
Industries
Market / IPO context
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Ibotta's financing or category context.
FAQs about Ibotta
Practical answers founders, operators, and investors typically search for.
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