Startup profile · funding coverage
Canal
Distributed commerce platform for retailer third-party assortment (acquired by Rokt).
Stage
acquired
Status
acquired
Coverage
full
Why Canal is interesting
Ex-a16z consumer investor Bennett Carroccio built dropshipping infra for brands — a16z seed before Forerunner-led A with Coatue.
Key facts
- Seed (Mar 2021): $4.5M led by a16z with Forerunner (Tracxn)
- Series A (Mar 2022): $22.5M led by Forerunner; Coatue participated (Indexed.vc)
- Acquired by Rokt / rebranded Rokt Catalog (2025)
- Source: https://indexed.vc/companies/canal
Investors in our directory
Funds linked from Canal's profile — open a fund page for stage focus and related deal articles.
Industries
Marketplaces Enterprise SaaS
Industry hub pages are rolling out from our fund-derived baseline taxonomy.
Related funding articles
Venture Capital Tracker pieces that cover Canal's financing or category context.
FAQs about Canal
Funding context and why this company shows up in venture coverage.
Canal enabled retailers to sell partner-brand inventory without holding stock — dropshipping infrastructure connecting merchant storefronts to supplier catalogs.
Andreessen Horowitz (see /fund/andreessen-horowitz) led the $4.5M seed. Forerunner Ventures (see /fund/forerunner-ventures) led the $22.5M Series A; Coatue (see /fund/coatue) participated.
Rokt acquired Canal and rebranded the product as Rokt Catalog in 2025.
Ex-a16z investor Bennett Carroccio built infra for retailer-led marketplaces — extending assortment without inventory risk.
No — acquired by Rokt in 2025.
Last updated: 2026-07-24