Forerunner Ventures

Consumer-focused venture firm founded by Kirsten Green in 2012, backing digital-native brands and commerce infrastructure. Portfolio includes Glossier, Hims & Hers, and Away, with growing bets in AI-native infrastructure.

Typical check size

$1M-$10M (stage-based estimate)

Founded

2012

Headquarters

New York, NY & San Francisco, CA

AUM

N/A

Rounds they lead

Seed Series A

Rounds they invest

Pre-Seed Seed Series A Series B+

Portfolio companies we track

Startups in our directory that list Forerunner Ventures as an investor (7 total).

FAQs about Forerunner Ventures

Stage fit, check size, thesis, and how founders typically approach this firm — based on public sources and our directory.

Per our directory, Forerunner Ventures leads seed and Series A rounds and participates from pre-seed through Series B+. The firm is best known for consumer seed and A but has expanded into AI-native infrastructure.

Forerunner does not publish a standard check range. Our directory estimate, based on seed-through-growth consumer activity, reflects flexible deployment from early brand bets to larger follow-ons—not a fixed ticket.

Forerunner lists offices in New York and San Francisco. It invests across North America in consumer and commerce-adjacent technology, with SF roots and meaningful NYC deal flow.

Our directory tags consumer. Forerunner publicly backs direct-to-consumer brands, retail infrastructure, health and wellness commerce, and—more recently—AI-native software serving consumer and retail ecosystems.

Forerunner commonly leads or co-leads seed and Series A rounds in consumer categories. It participates in later rounds—such as depthfirst's 2026 Series B—as a strategic follow for portfolio expansion.

Startups in our directory with Forerunner Ventures listed include Dollar Shave Club (/startup/dollar-shave-club), Headway (/startup/headway), Slingshot AI (/startup/slingshot-ai), Town (/startup/town), Canal (/startup/canal), and depthfirst (/startup/depthfirst).

Founders can reach the team through forerunnerventures.com. Warm intros from consumer operators, DTC founders, or retail partners strengthen fit; we do not list individual partner emails.

See our Forerunner depthfirst Series B article (/2026-forerunner-ventures-depthfirst-80m-series-b) and NYC consumer DTC guide (nyc-consumer-dtc-warby-parker-glossier-rent-runway), which cites Forerunner's NYC activity.

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