Startup profile · funding coverage
ActiveCampaign startup funding profile
Chicago customer experience automation platform — email, CRM, and omnichannel marketing for SMBs and mid-market.
Stage
growth
Status
private
Coverage
full
Overview
ActiveCampaign provides cloud SaaS for customer experience automation: email marketing, marketing automation, CRM, SMS/WhatsApp messaging, and sales engagement. Founded in Chicago in 2003 by Jason VandeBoom, the company bootstrapped until a $20M Series A from Silversmith Capital Partners in 2016, followed by $100M Series B (Susquehanna Growth Equity, Jan 2020) and $240M Series C led by Tiger Global (Apr 2021) at a $3B+ valuation. Public reporting cited ~$165M ARR at Series C and 850+ employees globally with offices in Dublin, Kraków, Florianópolis, and Heredia.
Why ActiveCampaign is interesting
Bootstrapped for 13 years before taking VC — Jason VandeBoom's $240M Series C (Apr 2021, Tiger Global) valued the company above $3B and made it Chicago's largest private SaaS company by that measure, with 145k+ customers in 170 countries.
Key facts
- Series C (Apr 2021): $240M led by Tiger Global; valuation $3B+ — Built In Chicago
- HQ 1 N Dearborn St, Chicago — largest private SaaS company in Chicago per 2021 press
- 145,000+ customers in 170 countries; generative AI features added 2023
- Bootstrapped 2003–2016 before first institutional round ($20M Series A, Silversmith)
Fundraising history
Series C
2021-04 $240M- Tiger Global Management (lead)
- Dragoneer Investment Group (participant)
- Susquehanna Growth Equity (participant)
Source: https://www.builtinchicago.org/articles/activecampaign-3b-valuation-240m-series-c-hiring
Series B
2020-01 $100M- Susquehanna Growth Equity (lead)
Series A
2016 $20M- Silversmith Capital Partners (lead)
Industries
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Venture Capital Tracker pieces that cover ActiveCampaign's financing or category context.
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Last updated: 2026-07-29