Imaginary Ventures
New York consumer venture firm co-founded by Natalie Massenet (Net-a-Porter founder), backing D2C brands and retail technology from pre-seed through growth. Known for SKIMS and Glossier.
Typical check size
$1M-$10M (stage-based estimate)
Founded
2017
Headquarters
New York, NY
AUM
N/A
Rounds they lead
Seed
Series A
Rounds they invest
Pre-Seed
Seed
Series A
Series B+
Portfolio companies we track
Startups in our directory that list Imaginary Ventures as an investor (1 total).
Related investment articles
FAQs about Imaginary Ventures
Stage fit, check size, thesis, and how founders typically approach this firm — based on public sources and our directory.
Imaginary Ventures invests from pre-seed through growth (Series B+). The firm leads seed and Series A rounds in consumer and retail technology.
Imaginary does not publish a standard check. Our directory stage estimate for seed and Series A leads is $250K–$3M at seed and $1M–$10M at Series A.
Imaginary Ventures is headquartered in New York City. The firm invests in U.S. and international consumer brands with strong D2C or retail-tech models.
Imaginary focuses on direct-to-consumer brands, retail technology, and modern commerce. Co-founder Natalie Massenet brings luxury and fashion retail operating experience.
Imaginary frequently leads or co-leads seed and Series A rounds in consumer, often as the sector-specialist anchor alongside generalist funds.
Nordic Knots is in our directory with Imaginary Ventures as an investor — see /startup/nordic-knots. The firm's public portfolio also includes SKIMS and Glossier.
Engage through imaginary.co and seek warm introductions from consumer founders, brand operators, or co-investors who know the team's retail thesis.
See /2026-imaginary-ventures-nordic-knots-100m (Nordic Knots growth round), /2026-imaginary-ventures-sweet-chemistry-alecs-ice-cream (portfolio activity), and /nyc-consumer-dtc-warby-parker-glossier-rent-runway for NYC consumer context.