· investment-strategies · 1 min read
Imaginary Ventures Leads $100M Nordic Knots Growth Round
Imaginary Ventures led a ~$100M (€86M) growth round for Nordic Knots at a ~$2.2B valuation, betting Scandinavian-design commerce can scale like tech.
Imaginary Ventures led a ~$100M (€86M) growth round for Nordic Knots, a Scandinavian-design rug e-commerce brand, at roughly a $2.2B valuation in March 2026.
Key facts
- Lead investor: Imaginary Ventures
- Company: Nordic Knots (Scandinavian home textiles)
- Round: ~$100M (€86M) growth equity
- Valuation: ~$2.2B (€1.9B)
- Co-investors: Creades, Iris Ventures, Lauren Santo Domingo
- Firm: Founded by Natalie Massenet & Nick Brown; ~$1B AUM
Why this matters
Nordic Knots exemplifies Imaginary Ventures’ thesis of consumer brands with “tech-grade” unit economics — high margins, viral loops, and DTC pricing power — extending its Glossier/Skims playbook to premium home goods.
Sources
- Nordic Knots €86M round led by Imaginary Ventures (Nordic Tech News): https://nordictech.news/p/nordic-knots-86m-imaginary-ventures-1-9b-valuation
- Imaginary Ventures investment activity (F4 profile): https://f4.fund/firms/imaginary-ventures
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