Greycroft

Venture firm with offices in New York and Los Angeles, investing from pre-seed through growth in consumer, enterprise SaaS, and fintech. Raised new funds totaling roughly $1B in 2025.

Typical check size

$1M-$10M (stage-based estimate)

Founded

2006

Headquarters

New York, NY

AUM

$4.5B+

Rounds they lead

Seed Series A Series B+

Rounds they invest

Pre-Seed Seed Series A Series B+

Portfolio companies we track

Startups in our directory that list Greycroft as an investor (13 total).

Addi Colombian BNPL and consumer credit platform for underbanked shoppers and merchants.
Allset Restaurant ordering platform for contactless dine-in and local pickup.
Applied Intuition Simulation and validation software for autonomous vehicles, defense, and robotics.
Cantina AI Social AI platform for persistent characters across voice, video, and text (Cantina).
Coactive Multimodal AI platform to search, label, and analyze enterprise image and video data.
Coactive AI Multimodal AI platform to search, label, and analyze enterprise image and video data.
ConductorOne AI-native identity security platform for access governance across human and non-human identities.
Hark Brett Adcock's AI lab building multimodal personal intelligence plus purpose-built hardware devices.
OpenEvidence AI medical search and clinical decision support with citation-linked evidence for U.S. physicians.
Overtime Gen Z sports media brand with leagues including OTE basketball and OT7 football.
Raspberry AI Generative AI platform for fashion design — CAD files, tech packs, and mood boards.
Shipt Same-day grocery and retail delivery marketplace founded in Birmingham; acquired by Target.
Whatnot Livestream shopping marketplace for collectibles, fashion, and niche goods.

FAQs about Greycroft

Stage fit, check size, thesis, and how founders typically approach this firm — based on public sources and our directory.

Greycroft invests from pre-seed through growth (Series B+). The firm leads seed and Series A rounds and participates in later-stage follow-ons.

Greycroft does not publish a single check size. With $4.5B+ AUM in our directory, our stage-based estimate is $250K–$3M at seed and $1M–$10M at Series A, with larger checks at growth.

Greycroft is headquartered in New York with a Los Angeles office. The firm invests primarily in U.S. companies across both coasts.

Greycroft focuses on consumer, enterprise SaaS, fintech, and digital media. The firm has backed companies in adtech, marketplaces, and applied AI.

Greycroft regularly leads seed and Series A rounds and co-invests with specialist funds at growth. Recent coverage shows lead roles in companies like Recursive.

Examples include OpenEvidence, Raspberry AI, Overtime, Applied Intuition, and Allset — see /startup/openevidence, /startup/raspberry-ai, /startup/overtime, /startup/applied-intuition, and /startup/allset.

Review partner focus areas on greycroft.com and seek warm introductions from portfolio founders or co-investors. NYC and LA teams cover overlapping sectors with regional networks.

See /2026-greycroft-1b-new-funds (new fund closes), /2026-greycroft-jesse-bens-recursive-series-a (Recursive Series A), and /nyc-series-a-data-2025-metrics-valuation for NYC Series A context.

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