Startup profile · funding coverage
Zulily funding, valuation and investors
Flash-sale ecommerce for moms and kids — shut down via ABC liquidation in Dec 2023.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Not publicly disclosed
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
shutdown
acquired · Seattle, WA
Overview
Zulily operated a flash-sales marketplace targeting mothers and children's products, founded in 2009 by Mark Vadon and Darrell Cavens in Seattle. The company IPO'd in 2013 and Qurate Retail Group acquired it for $2.4B in 2015. Revenue declined for years; Regent acquired Zulily in May 2023 but the business entered an Assignment for the Benefit of Creditors on December 22, 2023. Douglas Wilson Companies oversaw liquidation. a16z participated in earlier private rounds before the Qurate acquisition.
Why Zulily is interesting
Zulily was a flash-sale unicorn whose engagement model eroded under Qurate ownership — a case study in stale daily-deal mechanics versus modern social commerce.
Product & use cases
Time-limited flash sales on apparel, home, and kids' goods delivered through a mobile-first discovery feed and email marketing engine.
- Daily-deal shopping for parents
- Brand liquidation and overstock clearance
- Mobile-first promotional retail
Key facts
- Founded 2009 Seattle; IPO 2013
- Qurate acquisition 2015 for $2.4B
- ABC wind-down Dec 22, 2023
- Regent acquisition May 2023 preceded shutdown
Funding history (newest first)
Acquisition by Qurate
2015 $2.4BInvestors in our directory
Funds linked from Zulily's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Early flash-sale UX and email cadence drove habitual checking behavior at peak; moat eroded as social and marketplace discovery improved.
Flash-sale novelty faded as infinite-aisle marketplaces and social ads improved discovery. Zulily's post-Qurate decline shows how parent-company neglect and warehouse cost structure can unwind even formerly loyal customer bases.
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Amazon incumbent
Default ecommerce with faster shipping expectations.
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Shein / Temu direct
Ultra-low-cost apparel discovery apps.
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QVC / HSN (Qurate) incumbent
Parent owner before liquidation.
Notable stories
- GeekWire reported Zulily filed an antitrust lawsuit against Amazon during its 2023 wind-down citing supplier coercion allegations.
- At shutdown Zulily operated two 700k+ sq ft warehouses in Nevada and Ohio.
Industries
Market / IPO context
Ticker: ZU (NASDAQ)
IPO status: public
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Zulily's financing or category context.
FAQs about Zulily
Practical answers founders, operators, and investors typically search for.
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Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.