Startup profile · funding coverage
Zapier funding, valuation and investors
No-code workflow automation connecting 7,000+ apps — now adding AI agents and copilots.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Seed
$1.3M · 2012
Latest known valuation
~$5B
Secondary · January 2021
Total disclosed equity funding
$1.3M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · Remote (founded Columbia, MO)
Latest tracked event: Secondary (January 2021). It is shown separately because it is not counted as disclosed equity funding.
Overview
Zapier lets businesses automate workflows by connecting web apps without writing code. Founded in 2011 in Columbia, Missouri by Wade Foster, Bryan Helmig, and Mike Knoop, the company joined Y Combinator in 2012 and raised a $1.3M seed led by Bessemer Venture Partners, then largely bootstrapped to profitability. Zapier supports thousands of app integrations and has expanded into AI-assisted automation. A January 2021 secondary transaction led by Sequoia and Steadfast valued the company at roughly $5B. Andreessen Horowitz appears on the cap table from later participation per directory records.
Why Zapier is interesting
Zapier proved SMB automation could scale profitably with minimal primary capital — its connector graph is now strategic real estate as AI agents need tool integrations.
Product & use cases
Zapier's platform connects SaaS apps via 'Zaps' — trigger/action automations — with a growing catalog of AI features for building agent-like workflows across CRM, marketing, ops, and support stacks.
- Lead routing from ads to CRM automatically
- Syncing ecommerce orders with accounting and email
- AI-assisted multi-step workflows across SaaS tools
Key facts
- Founded 2011; YC 2012 batch
- Seed (~2012): $1.3M led by Bessemer (YC blog)
- Secondary (Jan 2021): ~$5B valuation — Sequoia, Steadfast (Forbes/Wikipedia)
- Remote-first; 7,000+ app integrations per company materials
Funding history (newest first)
Secondary
2021-01 Undisclosed Valuation: ~$5B- Sequoia Capital (lead)
- Steadfast Capital (participant)
Source: Read source · en.wikipedia.org
Seed
2012 $1.3M- Bessemer Venture Partners (lead)
- Y Combinator (participant)
Source: Read source · ycombinator.com
Investors in our directory
Funds linked from Zapier's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Massive integration catalog and self-serve UX built over a decade; strong SMB brand with profitable growth without heavy enterprise sales.
Workflow automation is crowded, but Zapier owns the long tail of SMB integrations. AI agents increase the value of pre-built connectors — incumbents like Microsoft bundle automation, while Workato targets IT-led enterprise. Zapier's moat is catalog breadth and ease of use, not proprietary AI models.
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Make (Integromat) direct
Visual automation rival; Zapier leads on SMB simplicity and app count.
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Microsoft Power Automate incumbent
Bundled in Microsoft 365; stronger in enterprise Microsoft shops.
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Workato adjacent
Enterprise iPaaS; heavier IT governance vs Zapier's SMB self-serve.
Notable stories
- Zapier founders were rejected by YC once before reapplying with early customers and integrations — then raised their only primary round.
- The company stayed largely bootstrapped after seed, reaching unicorn-scale valuation via secondaries rather than repeated primary rounds.
Industries
Market / IPO context
Editorial / static context — not a live quote.
FAQs about Zapier
Practical answers founders, operators, and investors typically search for.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.