Startup profile · funding coverage
Wrapbook funding, valuation and investors
Payroll, insurance, and production accounting for film and entertainment crews.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Not publicly disclosed
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · New York, NY
Overview
Wrapbook provides payroll, workers' comp insurance, and production accounting software for film, TV, and commercial productions — handling union rules, timecards, and crew payments. Founded by Cameron Woodward and team, Wrapbook raised growth funding with Andreessen Horowitz participation as entertainment production shifted and compliance requirements intensified. The platform serves production companies replacing manual entertainment payroll bureaus with modern software.
Why Wrapbook is interesting
Wrapbook digitized union payroll complexity for Hollywood — a16z growth rounds as streaming production volume exploded and crew payment compliance got harder.
Product & use cases
Wrapbook unifies crew onboarding, timecards, union payroll rules, tax forms, and insurance in one platform built for entertainment production workflows.
- Independent films paying union and non-union crew correctly
- Commercial productions managing workers' comp and payroll compliance
- Production accountants replacing legacy entertainment payroll services
Key facts
- a16z growth portfolio company
- Payroll + insurance for film/TV/commercial productions
- Union rule compliance and crew timecards in one platform
Investors in our directory
Funds linked from Wrapbook's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Vertical-specific union rule engine and entertainment insurance integration — generic payroll (Gusto/Rippling) lacks production nuance.
Entertainment payroll is niche but high-value per production; Wrapbook wins on software UX as content volume grows — must deepen union coverage and insurance partnerships.
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Entertainment Partners / Cast & Crew incumbent
Legacy entertainment payroll incumbents.
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Rippling / Gusto adjacent
General payroll; lack entertainment union depth.
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Manual payroll bureaus incumbent
Slow, paper-heavy processes Wrapbook replaces.
Notable stories
- Streaming boom multiplied production count but payroll complexity stayed frozen in 1990s bureau software — Wrapbook's wedge was modern UX for union timecards (company positioning).
Industries
FAQs about Wrapbook
Practical answers founders, operators, and investors typically search for.
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