Startup profile for Within: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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Within funding, valuation and investors

VR fitness and immersive content studio — Supernatural app (acquired by Meta 2023).

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Not publicly disclosed

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

Not publicly disclosed

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

acquired

acquired

Source links not recorded Last verified: 2026-07-25

Overview

Within (Within Unlimited) developed immersive VR experiences, notably the Supernatural fitness app for Meta Quest headsets. After FTC litigation, Meta completed acquisition in February 2023 — terms undisclosed. Andreessen Horowitz had backed Within as part of VR content bets. Supernatural offered subscription-based guided workouts in VR, competing with Beat Saber and fitness apps as Meta sought exclusive content for Quest.

Why Within is interesting

Within's Supernatural made VR fitness stick — a16z-backed until Meta bought it despite FTC challenge, adding premium content to Quest ecosystem.

Product & use cases

Supernatural VR fitness app delivers trainer-led workouts in scenic virtual environments on Quest headsets — subscription model with new content releases.

  • Quest owners doing cardio and strength workouts in VR
  • Meta Quest content ecosystem premium fitness tier
  • Home fitness alternative to Peloton for VR users

Key facts

  • Acquired by Meta (Feb 2023) after FTC challenge dropped (Reuters)
  • Supernatural VR fitness subscription app
  • a16z portfolio VR content company

Investors in our directory

Funds linked from Within's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz

Competitive landscape

Edge: Production-quality VR fitness content and trainer coaching — early mover in subscription VR fitness before Apple Vision era.

VR fitness remains niche versus flat-screen apps; Meta acquisition secures content for Quest retention but FTC scrutiny reflects platform consolidation concerns.

  • Beat Saber (Meta-owned) adjacent

    Rhythm VR game; different fitness positioning.

  • Peloton / Apple Fitness+ alternative

    Non-VR home fitness incumbents.

  • FitXR direct

    VR fitness competitor.

Notable stories

  • FTC sued to block Meta's Within deal citing VR market concentration — a federal judge ruled for Meta and the agency dropped its challenge (Reuters, Feb 2023).

Industries

Consumer Media & Entertainment Healthtech

FAQs about Within

Practical answers founders, operators, and investors typically search for.

Within developed VR experiences including Supernatural fitness app, acquired by Meta in 2023.
Subscription VR fitness app with trainer-led workouts on Meta Quest.
Meta (Facebook) in February 2023.
Andreessen Horowitz among backers. See /fund/andreessen-horowitz.
FTC initially sued; judge denied injunction and FTC dropped challenge.
Yes — continues on Quest under Meta ownership.
Beat Saber is rhythm game; Supernatural is structured fitness workouts.
No — Meta did not disclose Within deal terms.
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Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.