Startup profile · funding coverage
Walker & Company Brands funding, valuation and investors
Health and beauty brands for people of color — Bevel grooming (acquired by P&G 2018).
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Funding, valuation & investors
Answer-first snapshotLatest funding
Not publicly disclosed
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
acquired
acquired · Palo Alto, California, USA
Overview
Walker & Company Brands created health and beauty products for people of color, notably the Bevel shaving system for men with coarse or curly hair and Form beauty products. Founded by Tristan Walker, the company raised venture funding from Andreessen Horowitz, Google Ventures, and others. In December 2018, Procter & Gamble acquired Walker & Company to expand inclusive grooming and beauty offerings under P&G's portfolio.
Why Walker & Company Brands is interesting
Walker & Company proved underserved grooming TAM was real — a16z and Google Ventures backed Tristan Walker before P&G bought Bevel and Form brands.
Product & use cases
Bevel offered a shaving system — razor, brush, and products — designed to reduce razor bump and irritation for men with coarse or curly hair.
- Consumers seeking grooming products designed for coarse/curly hair
- Subscription grooming kits via Bevel
- P&G inclusive beauty portfolio expansion
Key facts
- Acquired by Procter & Gamble (Dec 2018)
- Founded by Tristan Walker (ex-Foursquare, Andreessen Horowitz entrepreneur-in-residence)
- Bevel shaving system for coarse/curly hair
- a16z and GV among early backers
Investors in our directory
Funds linked from Walker & Company Brands's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Brand trust and product formulation for underserved demographic — Tristan Walker's community-building and retail distribution.
Inclusive grooming DTC proved acquisition-worthy for strategics; P&G bought Walker & Company for brand and formulation IP serving underserved consumers.
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Gillette / P&G (acquirer) incumbent
Mass market razors; Bevel adds specialized formulation.
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Harry's / Dollar Shave Club direct
DTC grooming subscriptions; less textured-hair focus.
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Supply single-edge razors adjacent
Premium shaving niche.
Notable stories
- Tristan Walker built Bevel because mass-market razors ignored razor bump science for Black men — P&G acquisition validated inclusive CPG as strategic, not niche (press, 2018).
Industries
Related funding articles
Venture Capital Tracker pieces that cover Walker & Company Brands's financing or category context.
FAQs about Walker & Company Brands
Practical answers founders, operators, and investors typically search for.
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