Startup profile · funding coverage
Tackle funding, valuation and investors
Cloud marketplace GTM platform for B2B software vendors (acquired by AppDirect).
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series C
$100M · December 2021
Latest known valuation
$1.25B
Series C · December 2021
Total disclosed equity funding
$135M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
acquired
acquired · Boise, Idaho, USA
Overview
Tackle.io built the leading cloud go-to-market platform for independent software vendors selling through AWS, Azure, Google Cloud, and Red Hat marketplaces. The Boise-founded company automated listings, private offers, co-sell workflows, and marketplace revenue operations for hundreds of vendors. Andreessen Horowitz led its Series B and co-led a $100M Series C at $1.25B valuation in December 2021 with Coatue and Bessemer participating. In December 2025, AppDirect acquired Tackle to merge hyperscaler marketplace capabilities with its broader B2B subscription commerce platform, citing $20B+ in marketplace transactions Tackle supported.
Why Tackle is interesting
Tackle turned hyperscaler marketplaces into a primary enterprise software channel — unicorn Series C with a16z and Coatue before AppDirect bought the category leader in 2025.
Product & use cases
Tackle.io is a cloud go-to-market platform helping B2B software vendors list products, run private offers, manage co-sell workflows, and transact on AWS, Azure, Google Cloud, and Red Hat marketplaces — supporting marketplace revenue operations end-to-end.
- ISVs launching and managing listings on hyperscaler marketplaces
- Private offer and co-sell automation with cloud alliance teams
- Consolidating marketplace billing and revenue reporting for SaaS finance
Key facts
- Series C (Dec 2021): $100M co-led by Coatue and a16z at $1.25B valuation (TechCrunch)
- Supported $20B+ in cloud marketplace transactions per AppDirect acquisition press (Dec 2025)
- Acquired by AppDirect (Dec 2025) to unify subscription commerce and hyperscaler marketplace GTM
- Customers included Salesforce, CrowdStrike, and Redgate
Funding history (newest first)
Series C
2021-12 $100M Valuation: $1.25BSource: Read source · techcrunch.com
Series B
2021-03 $35MSource: Read source · prnewswire.com
Investors in our directory
Funds linked from Tackle's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Deep hyperscaler marketplace integrations and services layer trusted by vendors including Salesforce and CrowdStrike — category leader before AppDirect acquisition.
Cloud marketplace GTM became a distinct software category as enterprise buyers shifted spend to cloud commits. Tackle led the ISV tooling layer; AppDirect's December 2025 acquisition consolidates marketplace ops with broader channel commerce.
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AppDirect direct
Acquirer; broader subscription commerce platform adding Tackle marketplace capabilities.
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Labra direct
Cloud marketplace GTM competitor for ISVs.
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In-house marketplace ops alternative
Manual listing and co-sell spreadsheets; high error rate at scale.
Notable stories
- Tackle's 2025 State of Cloud GTM Report projected marketplace revenue rising from 20% to 32% of B2B software revenue — the trend AppDirect cited when acquiring the company (Tackle blog, Dec 2025).
- Founded 2016 in Boise; team of ~150 at acquisition after unicorn Series C co-led by a16z and Coatue.
Industries
Market / IPO context
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Tackle's financing or category context.
FAQs about Tackle
Practical answers founders, operators, and investors typically search for.
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