Startup profile for Tackle: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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Tackle funding, valuation and investors

Cloud marketplace GTM platform for B2B software vendors (acquired by AppDirect).

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Series C

$100M · December 2021

Latest known valuation

$1.25B

Series C · December 2021

Total disclosed equity funding

$135M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

acquired

acquired · Boise, Idaho, USA

Investors in latest funding

Lead: Coatue , Andreessen Horowitz

Other: Bessemer Venture Partners

Sources: latest funding Last verified: 2026-07-25

Overview

Tackle.io built the leading cloud go-to-market platform for independent software vendors selling through AWS, Azure, Google Cloud, and Red Hat marketplaces. The Boise-founded company automated listings, private offers, co-sell workflows, and marketplace revenue operations for hundreds of vendors. Andreessen Horowitz led its Series B and co-led a $100M Series C at $1.25B valuation in December 2021 with Coatue and Bessemer participating. In December 2025, AppDirect acquired Tackle to merge hyperscaler marketplace capabilities with its broader B2B subscription commerce platform, citing $20B+ in marketplace transactions Tackle supported.

Why Tackle is interesting

Tackle turned hyperscaler marketplaces into a primary enterprise software channel — unicorn Series C with a16z and Coatue before AppDirect bought the category leader in 2025.

Product & use cases

Tackle.io is a cloud go-to-market platform helping B2B software vendors list products, run private offers, manage co-sell workflows, and transact on AWS, Azure, Google Cloud, and Red Hat marketplaces — supporting marketplace revenue operations end-to-end.

  • ISVs launching and managing listings on hyperscaler marketplaces
  • Private offer and co-sell automation with cloud alliance teams
  • Consolidating marketplace billing and revenue reporting for SaaS finance

Key facts

  • Series C (Dec 2021): $100M co-led by Coatue and a16z at $1.25B valuation (TechCrunch)
  • Supported $20B+ in cloud marketplace transactions per AppDirect acquisition press (Dec 2025)
  • Acquired by AppDirect (Dec 2025) to unify subscription commerce and hyperscaler marketplace GTM
  • Customers included Salesforce, CrowdStrike, and Redgate

Funding history (newest first)

Series C

2021-12 $100M Valuation: $1.25B

Source: https://techcrunch.com/2021/12/07/tackle-io-lands-100m-at-a-1-25b-valuation-to-help-software-companies-sell-through-cloud-marketplaces/

Series B

2021-03 $35M

Source: https://www.prnewswire.com/news-releases/tackle-io-raises-35-million-series-b-to-accelerate-cloud-marketplace-revenue-301254321.html

Investors in our directory

Funds linked from Tackle's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz Bessemer Venture Partners Coatue

Competitive landscape

Edge: Deep hyperscaler marketplace integrations and services layer trusted by vendors including Salesforce and CrowdStrike — category leader before AppDirect acquisition.

Cloud marketplace GTM became a distinct software category as enterprise buyers shifted spend to cloud commits. Tackle led the ISV tooling layer; AppDirect's December 2025 acquisition consolidates marketplace ops with broader channel commerce.

  • AppDirect direct

    Acquirer; broader subscription commerce platform adding Tackle marketplace capabilities.

  • Labra direct

    Cloud marketplace GTM competitor for ISVs.

  • In-house marketplace ops alternative

    Manual listing and co-sell spreadsheets; high error rate at scale.

Notable stories

  • Tackle's 2025 State of Cloud GTM Report projected marketplace revenue rising from 20% to 32% of B2B software revenue — the trend AppDirect cited when acquiring the company (Tackle blog, Dec 2025).
  • Founded 2016 in Boise; team of ~150 at acquisition after unicorn Series C co-led by a16z and Coatue.

Industries

Enterprise SaaS Infrastructure & Cloud

Related funding articles

Venture Capital Tracker pieces that cover Tackle's financing or category context.

FAQs about Tackle

Practical answers founders, operators, and investors typically search for.

Tackle.io helps B2B software companies list, sell, and manage revenue on AWS, Azure, Google Cloud, and other cloud marketplaces.
AppDirect signed an agreement to acquire Tackle in December 2025, integrating hyperscaler marketplace GTM into its B2B subscription commerce platform.
Andreessen Horowitz, Coatue, and Bessemer Venture Partners backed Tackle through its Series B and C. See /fund/andreessen-horowitz, /fund/coatue, /fund/bessemer-venture-partners.
December 2021 — $100M at a $1.25B valuation co-led by Coatue and a16z.
Tackle automates listings, private offers, co-sell workflows, and revenue ops — reducing manual alliance team work.
No — acquired by AppDirect in December 2025; products continue under combined platform roadmap.
Go-to-market motion where enterprise software is sold through AWS/Azure/GCP marketplaces, often drawing from customer cloud commit budgets.
Over $135M in disclosed venture rounds including $100M Series C; acquisition terms not disclosed.
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