Startup profile · funding coverage
Swivel funding, valuation and investors
AI automation for advertising operations (formerly PilotDesk).
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series A
$5.8M · April 2025
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$5.8M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series a
Investors in latest funding
Lead: Tribeca Venture Partners
Overview
Swivel, formerly PilotDesk, builds AI automation for advertising operations teams managing campaigns, trafficking, and reporting. Tribeca Venture Partners headlined a $5.8M Series A in 2025 with Ardent Venture Partners, Roster Capital, and Aperiam Ventures participating. Tribeca leads NYC Series A deals ($3-15M) for companies with product in market and customer feedback.
Why Swivel is interesting
Ad ops still runs on spreadsheets and email — Swivel targets the unglamorous workflow layer media buyers actually live in.
Product & use cases
AI agents and workflow automation for ad ops: trafficking, QA, reporting, and platform coordination across demand-side workflows.
- Automating ad campaign trafficking between platforms
- Reducing manual reporting for agency ops teams
- QA checks on live campaign configurations
Key facts
- Series A: $5.8M headlined by Tribeca VP
- Formerly PilotDesk — AI ad ops automation
- NYC Series A specialist Tribeca lead
- Co-investors: Ardent, Roster, Aperiam
Funding history (newest first)
Series A
2025-04 $5.8MSource: https://venturecapitaltracker.com/2026-tribeca-venture-partners-swivel-series-a
Investors in our directory
Funds linked from Swivel's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Tribeca hands-on NYC Series A lead with ad-tech operator network.
Ad ops automation must integrate with DSP/SSP APIs that change frequently; Swivel's wedge is mid-market agencies with acute labor pain.
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Manual agency ops teams incumbent
Default spreadsheet + Jira workflows.
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Workfront / Adobe incumbent
Marketing workflow suites without ad-trafficking depth.
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Internal build scripts alternative
Agency custom automation.
Notable stories
- Tribeca's 'jump on the subway and whiteboard' model fits Swivel's NYC ad-tech customer base per VCT.
Industries
Related funding articles
Venture Capital Tracker pieces that cover Swivel's financing or category context.
FAQs about Swivel
Practical answers founders, operators, and investors typically search for.
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