Sweep funding, valuation and investors

Latest tracked event: Acquisition (September 2026). It is shown separately because it is not counted as disclosed equity funding.

Overview

Sweep (sweep.io) is a Tel Aviv– and New York–based company founded in 2021 by Ido Gaver (CEO) and Eran Kirshenboim, who previously built Flok and sold it to Wix. It sells a metadata graph and “agentic workspace” that maps automations, permissions, and business logic across Salesforce, HubSpot, ServiceNow, and Snowflake so teams and AI agents can change those systems without a rebuild. Insight Partners led a $22.5 million Series B on May 20, 2025, with Bessemer Venture Partners participating; Insight’s release said Insight had also led the prior round. On September 3, 2026 CTech reported that a ServiceNow spokesperson confirmed an acquisition and declined to discuss terms; Geektime published the same confirmation and said sources put the price at about $400 million. CTech said disclosed funding was $46 million; Geektime cited PitchBook at about $57.6 million. Named customers in those stories include LG Electronics, Wix, Brex, NBC Sports, and Mass General Brigham. About 90 people across Tel Aviv, New York, Lisbon, and Madrid (Geektime). Directory funds: Insight Partners, Bessemer Venture Partners. Not Sweep (sweep.net) carbon accounting and not a loan cash-sweep covenant.

Why Sweep is interesting

A ServiceNow spokesperson confirmed to CTech (September 3, 2026) and Geektime that ServiceNow has acquired Sweep (sweep.io). No company press release. Official terms undisclosed. Geektime sources said about $400 million; CTech wrote hundreds of millions. Insight Partners led the May 20, 2025 $22.5 million Series B; Bessemer Venture Partners returned. This is not Sweep the climate company.

Product & use cases

Metadata observability and an agentic workspace on enterprise GTM and workflow platforms (Salesforce, HubSpot, ServiceNow, Snowflake): map dependencies, simulate changes, document automations, and run metadata agents.

• Salesforce / HubSpot systems teams that need a live map of automations and permissions before layering AI agents
• Change-impact simulation across CRM and ITSM stacks
• Documentation and permission cleanup that buyers now want inside ServiceNow CRM

Key facts

• Sep 3, 2026: ServiceNow spokesperson confirmed an acquisition to CTech and Geektime; no company press release
• Price: Geektime sources ~$400M; CTech “hundreds of millions”; official terms undisclosed
• May 20, 2025: $22.5M Series B led by Insight; Bessemer returned (Insight / Sweep posts)
• Lifetime capital conflict: CTech $46M disclosed vs Geektime / PitchBook ~$57.6M
• Not Sweep climate (sweep.net); not a cash-sweep covenant

Funding history (newest first)

Investors in our directory

Funds linked from Sweep's profile — open a fund page for stage focus and related deal articles.

Competitive landscape

Edge: A GTM-metadata layer that a public workflow platform confirmed buying — the diligence question is the missing release and the missing official price, not whether the product existed.

Sweep is priced in the press like a mid-size Israel enterprise-AI tuck-in. Diligence is whether $400 million is real and whether the deal is signed versus closed.

• Console adjacent

  IT-agent startup Palo Alto Networks announced it acquired the same week, with a buyer press release. See /startup/console.

• ServiceNow incumbent

  Buyer. Sweep already connected to ServiceNow as a source system.

• Sweep (climate) adjacent

  Different company (carbon accounting). Not this page.

Notable stories

• Founders previously built Flok and sold it to Wix (CTech / Geektime).

Industries

Related funding articles

Venture Capital Tracker pieces that cover Sweep's financing or category context.

• Did ServiceNow Buy Sweep? Spokesperson Yes. $400M Is Still Reported.
• September 5–6 VC News: Swish $250M Fund III, ServiceNow–Sweep Reported
• September 2026 VC News: Nvidia–Hugging Face $12.93B Agreed, Nscale $3.5B Ask