Startup profile for Sprig: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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Sprig funding, valuation and investors

In-product user research and concept-testing platform for product teams.

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Series B

$30M · August 2022

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

$30M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

private

series b · San Francisco, California

Investors in latest funding

Other: Andreessen Horowitz , First Round

Sources: latest funding Last verified: 2026-07-25

Overview

Sprig (formerly UserLeap) provides in-product micro-surveys, concept tests, and user feedback tools that product teams deploy without engineering sprints. The platform targets PMs and designers at SaaS companies who need rapid user insights. Sprig raised $30M Series B in August 2022 from a16z, First Round, and Accel.

Why Sprig is interesting

Sprig captures in-app surveys and usability tests without engineering tickets — a16z and First Round backed as ARR scaled past $90M raised.

Product & use cases

Sprig embeds targeted surveys and prototype tests into live products via SDK — capturing contextual feedback at moments of user behavior without separate research sessions.

  • In-app NPS and satisfaction micro-surveys
  • Concept and prototype testing with target users
  • Feature launch feedback collection
  • Reduce dependency on UserTesting session scheduling

Key facts

  • Series B (Aug 2022): $30M from a16z, First Round, Accel — TechCrunch
  • Rebranded from UserLeap to Sprig
  • In-product research SDK for SaaS teams
  • $90M+ total raised per reporting

Funding history (newest first)

Series B

2022-08 $30M

Source: https://techcrunch.com/2022/08/02/sprig-raises-30m-to-help-companies-gauge-users-reactions-to-products/

Investors in our directory

Funds linked from Sprig's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz First Round

Competitive landscape

Edge: In-context triggers at behavioral moments vs email surveys or lab-based usability tests.

Product-led research tools compete on SDK ease and targeting logic. Sprig's in-product approach reduces research ops overhead vs UserTesting sessions.

  • UserTesting direct

    Moderated and unmoderated remote user research platform.

  • Hotjar / FullStory adjacent

    Session replay and heatmaps; less structured survey layer.

  • Qualtrics incumbent

    Enterprise survey platform; heavier implementation.

  • Maze direct

    Prototype testing for design teams.

Notable stories

  • Sprig renamed from UserLeap to reflect expansion beyond single survey use cases to full concept testing platform.
  • a16z backed alongside First Round as product-led growth companies needed continuous user feedback loops.

Industries

Enterprise SaaS Developer Tools

FAQs about Sprig

Practical answers founders, operators, and investors typically search for.

Sprig provides in-product surveys and concept tests so product teams capture user feedback inside live apps without engineering tickets.
Andreessen Horowitz (/fund/andreessen-horowitz) and First Round (/fund/first-round) participated in the $30M Series B.
Sprig triggers feedback in-product at behavioral moments. UserTesting recruits external participants for session-based studies.
August 2022 — $30M.
Yes — rebranded to Sprig after initial launch as UserLeap.
Ryan Perera and team founded the company (originally UserLeap).
Private; profitability not disclosed.
Product teams configure triggers in Sprig dashboard; SDK shows surveys to targeted user segments in-app.
San Francisco, California.
We track a16z-backed enterprise SaaS companies.
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By Venture Capital Tracker

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Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.