Startup profile for SpotOn: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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SpotOn funding, valuation and investors

Restaurant and SMB payments, POS, and marketing software platform.

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Series F

$300M · May 2022

Latest known valuation

$3.6B

Series F · May 2022

Total disclosed equity funding

$300M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

private

growth · San Francisco, California

Investors in latest funding

Lead: Dragoneer Investment Group

Other: Andreessen Horowitz

Sources: latest funding Last verified: 2026-07-25

Overview

SpotOn provides point-of-sale systems, payment processing, online ordering, and marketing tools for restaurants and small businesses. Founded in San Francisco, the company competes with Toast and Square for local merchant software. SpotOn raised $300M Series F in May 2022 at $3.6B valuation led by Dragoneer Investment Group, with a16z as existing investor.

Why SpotOn is interesting

SpotOn bundles POS, payments, and marketing for local businesses — a16z from Series E through $300M Series F at $3.6B.

Product & use cases

SpotOn Terminal POS, handheld devices, online ordering, loyalty, and integrated payment processing — vertical SaaS bundle for restaurants and SMBs.

  • Restaurant POS and payment processing
  • Online ordering and delivery integration
  • Staff management and tipping
  • Marketing and loyalty campaigns for local merchants

Key facts

  • Series F (May 2022): $300M at $3.6B led by Dragoneer
  • a16z existing investor
  • Restaurant and SMB POS + payments bundle
  • Competes with Toast and Square

Funding history (newest first)

Series F

2022-05 $300M Valuation: $3.6B

Source: https://www.spoton.com/blog/spoton-raises-300-million-series-f-funding/

Investors in our directory

Funds linked from SpotOn's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz

Competitive landscape

Edge: Integrated bundle vs point solutions — competes on vertical feature depth for restaurants.

Restaurant POS is winner-take-most locally via sales force. Toast public comp pressures valuations; SpotOn's $3.6B Series F priced continued share gain vs Square downmarket.

  • Toast direct

    Public restaurant POS leader; similar vertical focus.

  • Square (Block) direct

    Broader SMB platform with massive distribution.

  • Clover (Fiserv) incumbent

    ISO channel POS incumbent.

  • SpotOn vs Lightspeed direct

    Multi-vertical retail and restaurant POS.

Notable stories

  • SpotOn scaled during COVID as restaurants needed online ordering fast — bundled software + payments captured merchant wallet share.
  • $3.6B valuation in May 2022 was peak restaurant-tech funding before sector normalized.

Industries

Fintech Enterprise SaaS

FAQs about SpotOn

Practical answers founders, operators, and investors typically search for.

SpotOn provides POS, payment processing, online ordering, and marketing software for restaurants and small businesses.
Andreessen Horowitz (/fund/andreessen-horowitz) is an existing investor. Dragoneer led the $300M Series F.
Both target restaurants with POS + payments. Toast is public (TOST); compare features and pricing for your venue type.
May 2022 Series F was at $3.6B per SpotOn blog.
May 2022 — $300M at $3.6B.
Mark Parmelee and Matt Hyman co-founded SpotOn.
Private; profitability not publicly disclosed.
Restaurants, salons, and local SMBs — vertical focus on food service.
San Francisco, California.
We track a16z-backed fintech and vertical SaaS companies.
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By Venture Capital Tracker

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Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.