Startup profile · funding coverage
Shop Rodeo funding, valuation and investors
Social shopping app blending TikTok-style feeds with shoppable product links.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Not publicly disclosed
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
acquired
seed · New York, NY
Overview
Rodeo (Shop Rodeo) is a mobile social-shopping platform where users scroll vertical photo and video feeds with shoppable product overlays — similar to TikTok but commerce-first. Founder Lindsay Perper, formerly director of buying and planning at Ralph Lauren's women's luxury division, launched Rodeo in 2022 and shipped the app in 2024. The product uses machine learning to personalize discovery, which Perper compares to Spotify's recommendation approach applied to fashion and lifestyle products. In March 2025, Rodeo joined Andreessen Horowitz's Talent x Opportunity (TxO) accelerator cohort. The company was subsequently acquired by SVCV Global on October 18, 2025, according to LinkedIn company records.
Why Shop Rodeo is interesting
Founder Lindsay Perper spent seven years at Ralph Lauren before building Spotify-for-shopping — Rodeo joined a16z TxO in 2025 and was acquired later that year.
Product & use cases
Rodeo is a mobile app with a vertical feed of creator and brand content where every post can include shoppable links and AI-assisted product identification. Users discover products through social content rather than traditional e-commerce search.
- Fashion creators monetizing outfit posts with embedded product links
- Shoppers discovering products through personalized vertical feeds
- Brands reaching Gen-Z audiences via content-led commerce
Key facts
- Joined a16z Talent x Opportunity Spring 2025 cohort (a16z, Business Insider)
- Founded 2022 by ex-Ralph Lauren buyer Lindsay Perper; app launched 2024
- Acquired by SVCV Global on October 18, 2025 (LinkedIn company status)
- Positioned as 'Spotify for shopping' with ML-driven product discovery
Investors in our directory
Funds linked from Shop Rodeo's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Rodeo combines Perper's luxury retail planning background with a feed-native UX tuned for fashion discovery — not a bolt-on shop tab on a social network.
Social commerce is consolidating around TikTok and Instagram, making standalone apps hard to scale. Rodeo's TxO backing and acquisition suggest strategic value in team and UX rather than long-term independent scale.
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TikTok Shop direct
Massive distribution and in-app checkout; Rodeo was smaller and fashion-focused.
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LTK (rewardStyle) direct
Established influencer commerce platform for fashion creators.
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Pinterest adjacent
Visual discovery with shopping features; less video-feed native.
Notable stories
- Perper built a 30K+ social following during the pandemic before launching Rodeo — frustration linking products to her audience became the origin story (a16z TxO cohort announcement, 2025).
Industries
Related funding articles
Venture Capital Tracker pieces that cover Shop Rodeo's financing or category context.
FAQs about Shop Rodeo
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