Startup profile for ShoeDazzle: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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ShoeDazzle funding, valuation and investors

Subscription e-commerce for women's shoes and accessories.

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Series B

$40M · 2011

Latest known valuation

~$280M

Series B · 2011

Total disclosed equity funding

$40M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

acquired

acquired · Los Angeles, California

Investors in latest funding

Lead: Andreessen Horowitz

Sources: latest funding Last verified: 2026-07-25

Overview

ShoeDazzle sold women's shoes and accessories through a subscription-style ecommerce model with personalized style quizzes and member pricing. Co-founded by Kim Kardashian, Brian Lee, and Robert Shapiro, the Los Angeles company raised a $40M Series B in 2011 led by Andreessen Horowitz at roughly $280M valuation. ShoeDazzle merged into the TechStyle Fashion Group (parent of JustFab and Fabletics) rather than remaining an independent public company.

Why ShoeDazzle is interesting

Kim Kardashian co-founded flash-sale shoe club — a16z consumer bet before TechStyle consolidation into the JustFab portfolio.

Product & use cases

ShoeDazzle offered monthly shoe selections curated via style profile quizzes, with VIP membership pricing — a subscription-commerce model predating modern DTC brands.

  • Personalized shoe shopping for women
  • Member-discount subscription commerce
  • Celebrity-branded fashion ecommerce

Key facts

  • Series B (2011): $40M led by a16z at ~$280M — TechCrunch
  • Co-founded by Kim Kardashian, Brian Lee, Robert Shapiro
  • Merged into TechStyle Fashion Group (JustFab portfolio)
  • Subscription-style women's shoe ecommerce pioneer

Funding history (newest first)

Series B

2011 $40M Valuation: ~$280M

Source: https://techcrunch.com/2011/04/28/shoedazzle-raises-40m/

Investors in our directory

Funds linked from ShoeDazzle's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz

Competitive landscape

Edge: Early subscription shoe model with Kardashian brand attention — captured search and social buzz in 2010s flash-sale era.

Subscription fashion had a moment in the early 2010s before consolidation. ShoeDazzle's outcome — absorbed into TechStyle — mirrors broader DTC subscription fatigue vs incumbent retailers.

  • JustFab / Fabletics direct

    Same TechStyle portfolio; consolidated brands.

  • Zappos incumbent

    Dominant online shoe retailer without subscription model.

  • Nike / DTC brands adjacent

    Brand-direct ecommerce competes for shoe wallet share.

Notable stories

  • Kim Kardashian's co-founder role gave ShoeDazzle outsized press in 2011 — a16z's consumer bet on celebrity-driven subscription commerce.
  • TechStyle consolidation rolled ShoeDazzle into a multi-brand subscription fashion holding company alongside Fabletics.

Industries

Consumer Marketplaces

Related funding articles

Venture Capital Tracker pieces that cover ShoeDazzle's financing or category context.

FAQs about ShoeDazzle

Practical answers founders, operators, and investors typically search for.

ShoeDazzle sold women's shoes via subscription-style ecommerce with personalized style quizzes and member pricing.
Kim Kardashian, Brian Lee, and Robert Shapiro co-founded ShoeDazzle in 2009.
Andreessen Horowitz (/fund/andreessen-horowitz) led the $40M Series B in 2011.
ShoeDazzle was absorbed into TechStyle Fashion Group alongside JustFab and Fabletics.
2011 — $40M Series B at approximately $280M valuation.
The brand may still sell via TechStyle; no longer an independent venture-backed company.
Both were TechStyle subscription fashion brands targeting women; consolidated under same parent.
2011 consumer ecommerce bet on subscription model and celebrity-driven customer acquisition.
Los Angeles, California.
We track a16z-backed consumer exits and historical portfolio companies.
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