Startup profile · funding coverage
Segura funding, valuation and investors
AI-powered insurance broker platform for Brazil and Latin America via WhatsApp.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Seed
$8M · April 2026
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$8M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
seed · Brazil
Investors in latest funding
Lead: Andreessen Horowitz
Overview
Segura is a Brazilian insurtech providing an AI-powered platform connecting insurance brokers with carriers across Latin America. Founded in 2024 by Luis Alberto Nogueira, Lucca Buffara, and Pedro Nobrega, Segura's core product is Helena, an AI assistant that helps brokers manage quotes, policies, renewals, and billing across multiple carriers via WhatsApp. The platform is free for brokers and monetizes through insurer partnerships. Segura raised an $8M seed round co-led by Andreessen Horowitz and Kaszek in April 2026, serving 5,000+ brokerage firms with partners including Swiss Re and Bradesco Seguros. Selected for Meta's WhatsApp AI Startups Hub, Segura builds for LatAm's broker-dominant distribution model where WhatsApp is primary client communication.
Why Segura is interesting
5,000+ brokerages use Helena AI on WhatsApp — a16z and Kaszek co-led $8M seed for LatAm's broker-centric insurance distribution.
Product & use cases
Segura provides an AI platform for insurance brokers — managing quotes, policies, renewals, and billing across carriers via WhatsApp with Helena AI assistant.
- Insurance brokers managing multi-carrier quotes and renewals in one platform
- AI-assisted policy comparison and clause explanation via Helena
- WhatsApp-native client communication for insurance sales
Key facts
- Seed (Apr 2026): $8M co-led by a16z and Kaszek (LatamList)
- 5,000+ brokerage firms on platform
- Helena AI assistant for broker workflows via WhatsApp
- Selected for Meta WhatsApp AI Startups Hub
Funding history (newest first)
Seed
2026-04 $8MInvestors in our directory
Funds linked from Segura's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Built for LatAm's broker-centric model where 90%+ of insurance sales go through intermediaries. WhatsApp integration matches how brokers already communicate.
Brazilian insurtech is active (Bliss, Azos raised recently). Segura targets broker infrastructure — the operating layer between insurers and 5,000+ brokerages — rather than consumer insurance. WhatsApp centrality and SUSEP compliance integration are key differentiators for LatAm.
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FurtherAI direct
AI insurance broker tools; US-focused vs Segura's LatAm specialization.
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Azos direct
Brazilian insurtech; consumer-focused vs Segura's broker infrastructure.
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Legacy broker management tools incumbent
Manual multi-carrier portals; Segura replaces with AI and WhatsApp.
Notable stories
- CEO Luís Alberto Nogueira previously led CyberLabs and co-founded Akad Seguros underwriting $300M annually before starting Segura (TAMradar).
Industries
Related funding articles
Venture Capital Tracker pieces that cover Segura's financing or category context.
FAQs about Segura
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