Startup profile · funding coverage
Rootly funding, valuation and investors
Incident-response and on-call platform with an AI SRE product for investigation and postmortem workflows.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series A
$12M · August 10, 2023
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$15M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series a · San Francisco, CA
Overview
Rootly started as a tool for incident management and coordination, integrating communications, escalation and postmortems into engineering workflows. Its AI SRE offering extends into analyzing possible causes and drafting remediation actions rather than replacing the original incident-response system.
The company announced $3.2M seed funding on July 8, 2021 led by XYZ Venture Capital with 8VC and Y Combinator; on August 10, 2023 it announced a $12M Series A led by Renegade Partners with Google-backed Gradient Ventures and XYZ. Treat these as two priced disclosed rounds, while separate historical convertible notes reported by databases lack complete source details.
Why Rootly is interesting
Rootly competes with Traversal for incident budgets but occupies a different initial control point: incident coordination, on-call response, integrations and workflow, now adding AI investigation.
Product & use cases
Incident response orchestration, on-call workflows, AI SRE incident investigation, retrospectives and runbooks.
- Coordinate incident handoffs, escalation and communications
- Automate incident timelines and postmortem drafting
- Attach AI-derived root-cause investigation to existing on-call workflows
Funding history (newest first)
Series A
2023-08-10 $12MSource: Read source · rootly.com
Seed
2021-07-08 $3.2MSource: Read source · rootly.com
Investors in our directory
Funds linked from Rootly's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Workflow and response orchestration is its original product, giving AI investigation direct context in incident operations.
The closest alternatives differ by whether they investigate existing telemetry, orchestrate incidents, evaluate AI agent behavior, or prevent adversarial exploitation. Selection should be based on representative task-level tests, deployment permissions, data control and total ownership cost.
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incident.io direct
Incident-management workflow competitor
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PagerDuty direct
On-call and incident operations
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Traversal adjacent
Dedicated AI incident investigation
Industries
Market / IPO context
Editorial / static context — not a live quote.
FAQs about Rootly
Practical answers founders, operators, and investors typically search for.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.