Startup profile for Root Insurance: what they do, why they are interesting, stage (public), industries, and links to our funding articles. Part of the Venture Capital Tracker startup directory.
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Startup profile · funding coverage

Root Insurance startup funding profile

Technology-driven personal auto insurance priced with mobile/telematics signals.

Stage

public

Status

public

Coverage

full

Overview

Root, Inc. offers personal insurance with a mobile-first experience and data-driven pricing. Incorporated 2015; IPO priced Oct 27, 2020 at $27/share for NASDAQ:ROOT trading starting Oct 28, 2020. SEC/10-K materials list principal executive offices at 80 E. Rich Street, Suite 500, Columbus, Ohio 43215.

Why Root Insurance is interesting

Columbus, Ohio public insurtech (NASDAQ:ROOT) — IPO Oct 2020; principal executive offices at 80 E. Rich Street, Suite 500, Columbus, OH 43215 per SEC filings.

Product & use cases

Direct-to-consumer auto (and related) insurance with app-based quoting and telematics-informed pricing.

  • Personal auto insurance shopping
  • Usage/behavior-informed pricing
  • Mobile claims/service

Key facts

  • NASDAQ:ROOT IPO Oct 2020 at $27/share
  • HQ: 80 E. Rich Street, Suite 500, Columbus, OH 43215
  • Founded 2015; mobile-first auto insurance
  • Ohio-domiciled insurance subsidiaries regulated by Ohio DOI

Fundraising history

IPO

2020-10 IPO @ $27/share

Source: https://ir.joinroot.com/news-releases/news-release-details/root-inc-announces-pricing-initial-public-offering

Competitive landscape

Edge: Insurtech brand born in Columbus with public-market disclosure and Ohio insurance domiciles.

  • Lemonade adjacent

    Public insurtech; different product mix.

  • Progressive Snapshot incumbent

    Telematics from large P&C incumbent.

  • Geico / State Farm incumbent

    Mass-market auto insurers.

Industries

Fintech

Market / IPO context

Ticker: ROOT (NASDAQ)

IPO status: public

IPO date: 2020-10-28

Editorial / static context — not a live quote.

FAQs about Root Insurance

Practical answers founders, operators, and investors typically search for.

Yes — NASDAQ:ROOT since October 2020.
Columbus, OH — 80 E. Rich Street, Suite 500.
Technology-driven personal auto insurance priced with mobile/telematics signals.
Columbus, OH
Yes — public company.
public
See investors / fundraisingRounds when disclosed; otherwise company press page.
fintech
2015
https://www.joinroot.com/
Website All startups Funding news

Last updated: 2026-07-26