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Reflektive funding, valuation and investors
Real-time performance feedback platform acquired by Cornerstone OnDemand.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
$25M · January 2017
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$29M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
acquired
acquired · San Francisco, CA
Overview
Reflektive built a performance management platform focused on real-time feedback, goal tracking, and continuous performance conversations rather than annual review cycles. Founded in San Francisco, the company raised a $3.6M seed led by Andreessen Horowitz in 2015 and a $25M Series B led by Lightspeed Venture Partners in 2017, with a16z participating. Early customers included Pinterest and Twilio. Cornerstone OnDemand acquired Reflektive to integrate continuous feedback capabilities into its talent management suite. The acquisition terms were not publicly disclosed. Reflektive represented the shift from annual performance reviews to ongoing feedback that platforms like Lattice and 15Five also targeted.
Why Reflektive is interesting
Replacing annual reviews with continuous feedback — Lightspeed led Series A/B after a16z seed; Pinterest and Twilio were early customers.
Product & use cases
Reflektive provided real-time performance feedback, goal setting, and manager-employee check-in tools replacing traditional annual review cycles.
- Continuous performance feedback between managers and employees
- Goal tracking and OKR alignment across teams
- Replacing annual review cycles with ongoing conversations
Key facts
- Seed (2015): $3.6M led by a16z (TechCrunch)
- Series B (Jan 2017): $25M led by Lightspeed; a16z participated
- Early customers: Pinterest and Twilio
- Acquired by Cornerstone OnDemand
Funding history (newest first)
Series B
2017-01 $25MSource: https://www.prnewswire.com/news-releases/reflektive-raises-25-million-series-b/
Seed
2015 $3.6MSource: https://techcrunch.com/2015/06/09/reflektive-raises-3-6m/
Investors in our directory
Funds linked from Reflektive's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Real-time feedback UX at a time when most HR tools still centered on annual reviews. Early enterprise customers (Pinterest, Twilio) validated the continuous feedback thesis.
Continuous performance management became a crowded category (Lattice, 15Five, Culture Amp). Reflektive's acquisition by Cornerstone reflects consolidation — standalone feedback tools get absorbed into broader talent suites. Lattice survived by expanding into engagement and compensation.
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Lattice direct
Performance management platform; survived independently while Reflektive was acquired.
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15Five direct
Continuous performance check-in tool; similar market positioning.
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Betterworks adjacent
Goal management and performance; overlapping enterprise HR category.
Notable stories
- Reflektive's early customers Pinterest and Twilio validated continuous feedback over annual reviews in high-growth tech companies (TechCrunch, 2015).
Industries
Related funding articles
Venture Capital Tracker pieces that cover Reflektive's financing or category context.
FAQs about Reflektive
Practical answers founders, operators, and investors typically search for.
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