Startup profile · funding coverage
Propel funding, valuation and investors
Fintech behind the Propel app for SNAP/EBT benefits and low-income financial tools.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
$50M · March 2022
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$67M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · Brooklyn, NY
Overview
Propel builds financial tools for low-income Americans through its free Propel mobile app (formerly Fresh EBT and Providers). Users check EBT/SNAP balances, track transactions, find SNAP-accepting stores, and access adjacent savings and job resources. Jimmy Chen founded the company through Blue Ridge Labs at Robin Hood in 2014 after stints at Facebook and LinkedIn. Andreessen Horowitz led a $4M seed in April 2017; Nyca Partners led a $12.8M Series A in December 2018 and a $50M Series B in March 2022 with a16z and Kleiner Perkins re-upping. Propel reports 5M+ households using the app monthly — about one in four SNAP recipients.
Why Propel is interesting
Jimmy Chen's Providers app reaches 5M+ households — roughly one in four SNAP recipients — by fixing UX state EBT portals ignore, with a16z seed backing and $50M Series B in 2022.
Product & use cases
Propel's free mobile app lets EBT cardholders check SNAP balances, review transactions, get fraud alerts, find grocery deals, and access financial tools — replacing phone hotlines and paper receipt tracking.
- SNAP/EBT balance and transaction tracking on mobile
- Grocery deal discovery and SNAP-eligible store lookup
- Benefits fraud protection and policy update notifications
- Financial health tools for households ignored by mainstream neobanks
Key facts
- Seed (Apr 2017): $4M led by a16z; Omidyar Network, Kevin Durant's Thirty Five Ventures participated (TechCrunch)
- Series A (Dec 2018): $12.8M led by Nyca Partners; a16z and Kleiner Perkins participated (TechCrunch)
- Series B (Mar 2022): $50M led by Nyca; JPMorgan Chase, Salesforce Ventures, a16z, Kleiner re-upped (Propel Medium)
- 5M+ households monthly — leading EBT app covering ~25% of SNAP recipients (2022 press)
- Founded via Blue Ridge Labs / Robin Hood civic-tech incubator in Brooklyn
Funding history (newest first)
Series B
2022-03 $50M- Nyca Partners (lead)
- Andreessen Horowitz (participant)
- Kleiner Perkins (participant)
Series A
2018-12 $12.8MSeed
2017-04 $4MSource: https://techcrunch.com/2017/04/27/propel-seed-funding/
Investors in our directory
Funds linked from Propel's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Largest EBT-focused app audience with aligned impact-and-business model — revenue from helping users save money rather than predatory fees common in low-income financial products.
Propel wins on UX and trust for benefits users mainstream fintech ignores. Nyca Partners' Hans Morris noted low-income financial services are often exploitative — Propel's model ties revenue to user savings. State systems improve slowly; Propel's scale creates data and advocacy leverage.
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State EBT portals and hotlines incumbent
Official but poor mobile UX; users call 1-800 numbers to check balances.
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Cash App / mainstream neobanks adjacent
General consumer fintech; not benefits-native or optimized for SNAP workflows.
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Unofficial third-party EBT apps direct
Clone apps with trust and credential-security risks versus Propel's established brand.
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Providers Card / debit offerings alternative
Propel's own adjacent products; users may rely on free app alone.
Notable stories
- Jimmy Chen started Propel at Blue Ridge Labs (Robin Hood Foundation) after seeing SNAP recipients call 1-800 hotlines to check balances — at seed launch, 250,000+ users saved two months of human time daily versus phone lines (Propel Medium, 2017).
- NBA star Kevin Durant's Thirty Five Ventures joined Propel's 2017 seed alongside a16z — unusual cultural-capital backing for a food-stamp UX startup (TechCrunch).
Industries
Related funding articles
Venture Capital Tracker pieces that cover Propel's financing or category context.
FAQs about Propel
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