Startup profile · funding coverage
Probook funding, valuation and investors
AI operating system for home-services dispatch, intake, and customer messaging.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Seed
$6M · 2026
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$40M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series a · New York, NY
Investors in latest funding
Lead: Sequoia
Overview
Probook is an AI operating system for home-services companies — automating dispatch, customer intake, data scrubbing, scheduling, and outbound messaging for HVAC, plumbing, electrical, and related trades. Founder George Eliadis (CEO), Ben Cervantez, and Lewis Z. built the platform around dispatch as the central decision layer rather than bolting AI onto generic CRM modules. Sequoia led a $6M seed and Andreessen Horowitz led a $34M Series A in June 2026, with Sequoia participating in both — $40M total. Press cites customers including Del-Air, Peterman Brothers, and Sila Services, with some operators reporting technician-to-dispatcher ratios as high as 100:1.
Why Probook is interesting
George Eliadis grew up in the trades and built dispatch-first AI that large HVAC/plumbing brands run today — rare a16z and Sequoia co-backing on a vertical where incumbents own the workflow.
Product & use cases
Probook is a dispatch-centric operating system that automates intake, technician routing, customer messaging, and outbound campaigns — connecting field operations into one AI-native workflow layer for home-services brands.
- AI dispatch and technician routing for multi-location HVAC and plumbing brands
- Automated customer intake, data scrubbing, and appointment scheduling
- Outbound messaging and follow-up tied to dispatch decisions
- Unified customer experience across call center, field, and back-office systems
Key facts
- Seed (2026): $6M led by Sequoia Capital (GlobeNewswire)
- Series A (Jun 2026): $34M led by a16z; Sequoia participated — $40M total raised (GlobeNewswire)
- Customers include Del-Air, Peterman Brothers, and Sila Services per press coverage
- Some customers report 2,500+ jobs booked in a month with zero human dispatch intervention (Fortune)
- Dispatch-centric OS unifies intake, messaging, and routing — not a point-solution chatbot
Funding history (newest first)
Seed
2026 $6MInvestors in our directory
Funds linked from Probook's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Trades-native dispatch logic from founders who worked in the industry — Probook owns the hardest central decision (which tech goes where) rather than adding AI features at the CRM edge.
Probook attacks ServiceTitan's complexity with AI-native dispatch at the workflow core. Incumbent entrenchment and integration with existing field-service stacks are the main hurdles. a16z's thesis: vertical AI wins by owning the hardest operational decision and expanding outward — dispatch is that node in home services.
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ServiceTitan incumbent
Dominant home-services ERP with deep entrenchment; heavier implementation than AI-native dispatch layer.
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Housecall Pro direct
SMB field-service platform; broad feature set but less dispatch-AI depth for enterprise multi-brand operators.
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Jobber direct
Field service management for smaller contractors; simpler scope than Probook's enterprise dispatch OS.
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Manual dispatch teams incumbent
Human dispatchers scale linearly with call volume; Probook targets 100:1 tech-to-dispatcher ratios.
Notable stories
- CEO George Eliadis went from pressure-washing jobs to Wharton before building Probook — a16z and Sequoia both cited his trades background as rare among founders selling into home services (Fortune, June 2026).
- One customer booked more than 2,500 jobs in a month with zero human dispatch intervention, per Fortune's exclusive on the Series A — evidence the product handles real volume, not demo calls.
Industries
Related funding articles
Venture Capital Tracker pieces that cover Probook's financing or category context.
FAQs about Probook
Practical answers founders, operators, and investors typically search for.
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