Startup profile · funding coverage
PrettyDamnQuick funding, valuation and investors
NYC checkout and shipping optimization platform helping mid-market DTC brands compete with Amazon-level delivery promises.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series A
$25M · January 2025
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$25M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series a · New York, USA
Investors in latest funding
Lead: PeakSpan Capital
Other: TLV Partners , Moneta Ventures
Overview
PrettyDamnQuick (PDQ), founded in 2021 and New York-based, provides an operational data platform for checkout, fulfillment, and shipping optimization for mid-sized direct-to-consumer e-commerce brands. The platform integrates with Shopify, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, and CommerceTools — gathering customer, carrier, and warehouse data to personalize checkout with accurate delivery promises, A/B test shipping options, and optimize fulfillment routes. PDQ orchestrates existing OMS, payment, and 3PL partners rather than replacing them, connecting merchants to carriers from USPS and UPS to regional 3PLs. The company reports processing over $4B in annualized gross merchandise volume and ~30M orders per month. On January 9, 2025, PDQ closed a $25M Series A led by PeakSpan Capital with TLV Partners and Moneta participating, bringing total funding to $38M.
Why PrettyDamnQuick is interesting
PDQ processes ~30M orders/month and projected 300M by end-2025 — it orchestrates checkout, fulfillment, and carrier routing behind the scenes so mid-sized merchants don't rebuild commerce infrastructure.
Product & use cases
PDQ is an all-in-one checkout, fulfillment, and shipping optimization layer — A/B testing, segmented shipping options, live rate shopping, and geofencing to personalize delivery promises without merchants overhauling backend infrastructure.
- Mid-market DTC brands showing accurate delivery dates at product page and checkout stages
- A/B testing checkout offers, shipping tiers, and protection options to reduce cart abandonment
- Orchestrating multi-carrier rate shopping and 3PL routing for profitable fulfillment
- Merchants on Shopify or Salesforce seeking Amazon-level checkout sophistication without marketplace dependency
Key facts
- Series A (Jan 2025): $25M led by PeakSpan Capital — total funding $38M (TechCrunch, company blog)
- Processes ~30M orders/month; projected 300M orders by end of 2025 (TechCrunch)
- Over $4B annualized GMV processed per company blog
- Integrates Shopify, Salesforce Commerce, Adobe Commerce, BigCommerce, CommerceTools
- Founded 2021; co-founder Avi Moskowitz built platform after solving checkout for own e-commerce brand
- Customers report higher AOV, checkout conversions, and profitable shipment routes (PeakSpan)
Funding history (newest first)
Series A
2025-01 $25M- PeakSpan Capital (lead)
- TLV Partners (participant)
- Moneta Ventures (participant)
Source: https://techcrunch.com/2025/01/09/prettydamnquick-snaps-up-25m-to-speed-up-online-checkout/
Seed
2022 Undisclosed- TLV Partners (lead)
Source: https://www.calcalistech.com/ctechnews/article/bkzs6u68yg
Competitive landscape
Edge: Background integration that doesn't replace existing OMS or payment stack — PDQ adds personalization and optimization layer similar to how Dynamic Yield enhanced browsing, but applied to checkout and delivery.
Cart abandonment affects 70%+ of online transactions — checkout optimization was prohibitively expensive for mid-market merchants. PDQ's $25M Series A reflects NYC investor appetite for commerce infrastructure that scales across many brands, improving capital efficiency versus single-brand retail bets.
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Shippo adjacent
Shipping label and rate API platform; PDQ adds checkout personalization and A/B testing beyond label generation.
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Route adjacent
Package protection and tracking post-purchase; PDQ covers full checkout-to-delivery journey including pre-purchase delivery promises.
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Narvar adjacent
Post-purchase tracking and returns experience; PDQ focuses upstream on checkout conversion and shipping optimization.
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Amazon Buy with Prime alternative
Marketplace checkout with Prime delivery promises; PDQ helps independent brands offer competitive delivery without selling on Amazon.
Notable stories
- Co-founder Avi Moskowitz built PDQ after solving checkout and shipping problems for his own e-commerce brand — realizing optimization required a platform, not a feature (TechCrunch, January 2025).
- PDQ projected scaling from ~30M to 300M orders processed per month by end of 2025 — an order-of-magnitude ramp cited at Series A announcement (TechCrunch).
Industries
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