Startup profile for OpenInvest: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
Venture Capital Tracker logo
Venture Capital Tracker

Startup profile · funding coverage

OpenInvest funding, valuation and investors

ESG direct-indexing platform for wealth advisors before J.P. Morgan acquired it in 2021.

Keep track of OpenInvest

Save this profile to your VCT watchlist for a quick return.

View watchlist

Funding, valuation & investors

Answer-first snapshot

Latest funding

Series A

$10.4M · July 2018

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

$14M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

acquired

acquired · San Francisco, CA

Investors in latest funding

Lead: QED Investors

Other: Andreessen Horowitz

Sources: latest funding · prnewswire.com Last verified: 2026-07-25

Overview

OpenInvest built software that let financial advisors create customized, values-aligned separately managed accounts (SMAs) that still tracked market indices. Advisors could tailor portfolios around environmental, social, and governance (ESG) themes, run tax-loss harvesting, and give clients impact reports plus direct proxy-voting access. Founded in 2015 by former Bridgewater Associates engineers and a World Wildlife Fund sustainable-finance expert, the San Francisco company sold primarily to RIAs and wealth platforms. J.P. Morgan Asset & Wealth Management agreed to acquire OpenInvest in June 2021 to integrate its ESG customization into private-bank and wealth-management offerings, alongside the bank's 55ip tax-smart portfolio technology. Deal terms were not disclosed; OpenInvest had raised roughly $25M prior to the sale.

Why OpenInvest is interesting

OpenInvest turned ESG from off-the-shelf fund menus into direct-index customization with proxy voting — a workflow JP Morgan bought to pair with 55ip tax overlay inside wealth management.

Product & use cases

OpenInvest's platform let advisors build dynamic custom indexes around client values, automate tax-aware rebalancing, and produce impact reports showing portfolio-level ESG outcomes. APIs supported firm-level investment discipline while allowing relationship managers to personalize holdings.

  • Values-based SMA construction for HNW clients
  • ESG impact reporting and proxy voting for advisors
  • Tax-loss harvesting on customized index portfolios

Key facts

  • Founded 2015 in San Francisco
  • Seed (2017): $3.25M led by a16z
  • Series A (2018): $10.4M led by QED
  • Acquired by J.P. Morgan Jun 2021; terms undisclosed
  • ~$25M raised pre-acquisition per CNBC

Funding history (newest first)

Series A

2018-07 $10.4M

Source: Read source · prnewswire.com

Seed

2017 $3.25M

Source: Read source · hbs.edu

Investors in our directory

Funds linked from OpenInvest's profile — open a fund page for stage focus and related deal articles.

andreessen-horowitz

Competitive landscape

Edge: OpenInvest combined direct indexing, values customization, and impact reporting in one advisor-facing stack — deeper personalization than off-the-shelf ESG mutual funds or ETFs.

OpenInvest competed in advisor ESG direct indexing against Ethic and incumbents like Parametric. Its edge was tying values screens, tax-aware indexing, and client-facing impact reports into one platform — the combination J.P. Morgan wanted for wealth clients.

  • Parametric Portfolio Associates incumbent

    Incumbent direct-indexing provider; stronger on pure tax optimization, less native ESG workflow.

  • Ethic direct

    Competing values-based direct indexing for advisors with similar personalization thesis.

  • Morningstar Sustainalytics adjacent

    ESG ratings data layer; not an execution platform.

Notable stories

  • Co-founders came from Bridgewater portfolio systems and sustainable finance; J.P. Morgan approached during an in-progress Series B per CNBC.
  • OpenInvest was among the first VC-backed Public Benefit Corporations in fintech.

Industries

fintech

Market / IPO context

Editorial / static context — not a live quote.

Related funding articles

Venture Capital Tracker pieces that cover OpenInvest's financing or category context.

FAQs about OpenInvest

Practical answers founders, operators, and investors typically search for.

OpenInvest sold advisor software to build customized ESG separately managed accounts with direct indexing, tax optimization, impact reporting, and proxy voting.
J.P. Morgan Asset & Wealth Management in June 2021. Terms were not disclosed.
Andreessen Horowitz led the seed; QED Investors led Series A. See /fund/andreessen-horowitz for a16z.
2015 in San Francisco.
No — acquired by J.P. Morgan in 2021.
Roughly $25M total including $3.25M seed and $10.4M Series A.
Both targeted values-based direct indexing; OpenInvest emphasized dynamic custom indexes plus impact reporting.
OpenInvest brand continued inside J.P. Morgan Wealth; external institutional relationships were transferred or sunset.
Not publicly disclosed.
All startups Funding news

By Venture Capital Tracker

Last updated:

Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.