Startup profile · funding coverage
Mirage funding, valuation and investors
AI video company (formerly Captions) building agentic video editing and marketing tools.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Growth
$75M · March 2026
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$75M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · New York, NY
Investors in latest funding
Lead: General Catalyst CVF
Overview
Mirage (formerly Captions) builds AI models and apps for professional video creation and editing through natural language. The company's Captions app handles end-to-end workflows from raw footage to polished video. Mirage raised $75M in growth financing from General Catalyst's Customer Value Fund in March 2026, bringing total funding above $175M.
Why Mirage is interesting
Rebranded from Captions to Mirage as an AI lab — $75M growth financing from General Catalyst CVF with 20M+ users and 250M+ videos created.
Product & use cases
Mirage develops AI video models for pacing, framing, and agentic editing. Captions is the flagship consumer/prosumer app; the company also sells enterprise video creation suites for marketing teams.
- AI video editing for creators and influencers
- Bulk marketing video production for enterprises
- Short-form social video with agentic editing prompts
Key facts
- Growth (Mar 2026): $75M from General Catalyst CVF — Fortune, TechCrunch
- 20M+ users, 250M+ videos created — company blog
- Rebranded from Captions to Mirage in 2025-2026
Funding history (newest first)
Growth
2026-03 $75MSource: https://captions.ai/blog/announcing-mirages-usd75m-growth-financing-with-general-catalyst/
Investors in our directory
Funds linked from Mirage's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: 20M+ users and proven unit economics attracted General Catalyst CVF non-dilutive growth capital — distribution scale rare among AI video startups.
AI video editing is crowded with CapCut's free distribution and Runway's generative models. Mirage/Captions differentiated on agentic full-workflow editing and taste. Enterprise marketing expansion tests whether creator traction converts to B2B ARPU.
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CapCut (ByteDance) direct
Dominant free video editor; massive distribution.
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Runway direct
AI video generation and editing.
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Descript direct
AI video/audio editing for creators.
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Meta Edits direct
Meta's AI video editing app.
Notable stories
- Mirage rebranded from Captions to position as an AI lab building models for advertising and marketing, not just a consumer editing app — per TechCrunch March 2026.
Industries
Related funding articles
Venture Capital Tracker pieces that cover Mirage's financing or category context.
FAQs about Mirage
Practical answers founders, operators, and investors typically search for.
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