Startup profile · funding coverage
Mayvenn funding, valuation and investors
Beauty-tech marketplace — stylists sell hair products via inventory-free e-commerce storefronts.
Keep track of Mayvenn
Save this profile to your VCT watchlist for a quick return.
Funding, valuation & investors
Answer-first snapshotLatest funding
Series C
$40M · July 2022
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$50M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · Oakland, California
Overview
Mayvenn is a beauty-tech platform enabling hair stylists to sell premium hair products through personalized online storefronts without inventory risk — Mayvenn handles fulfillment. Founded by Diishan Imira, Mayvenn raised a $10M Series A in June 2015 led by Andreessen Horowitz, and a $40M Series C in July 2022 led by Cleveland Avenue with a16z and Goldman Sachs Asset Management participating.
Why Mayvenn is interesting
Mayvenn lets stylists earn retail margin without holding inventory — a16z-led $10M Series A (2015) and re-upped in $40M Series C (2022) as the company expanded into Walmart omni-channel.
Product & use cases
Mayvenn gives stylists branded e-commerce pages to recommend and sell hair extensions, wigs, and care products. Stylists earn commission; Mayvenn manages inventory, shipping, and customer service.
- Stylists monetizing client relationships through product recommendations
- Clients buying trusted products from their stylist's curated storefront
- Beauty brands reaching customers through stylist influencer channel
Key facts
- Series C (Jul 2022): $40M led by Cleveland Avenue; a16z re-upped (PR Newswire)
- Series A (Jun 2015): $10M led by a16z (TechCrunch)
- Inventory-free e-commerce for hair stylists
- Expanded into Walmart omni-channel partnerships
Funding history (newest first)
Series C
2022-07 $40M- Cleveland Avenue (lead)
- Andreessen Horowitz (participant)
Source: Read source · prnewswire.com
Investors in our directory
Funds linked from Mayvenn's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Mayvenn pioneered stylist-as-retailer model in Black hair care — community trust and stylist relationships drive conversion better than generic e-commerce for extension/wig purchases.
Stylist-led commerce works in high-trust beauty categories but scaling requires brand partnerships and logistics excellence. Walmart omni-channel expansion (2022) signaled Mayvenn moving beyond pure marketplace.
-
Sephora / Ulta incumbent
Retail beauty chains; lack stylist relationship layer Mayvenn provides.
-
Direct-to-consumer wig brands direct
Online-only competitors; Mayvenn's stylist channel as distribution moat.
-
Square / Shopify for stylists alternative
Generic e-commerce; no beauty-specific fulfillment and catalog.
Notable stories
- Founder Diishan Imira started Mayvenn after seeing stylists lose retail margin to beauty supply stores — building infrastructure for stylists to capture product economics themselves.
- a16z re-upping through Series C after 2015 Series A lead shows long-duration belief in stylist-commerce model across a full funding cycle.
Industries
Market / IPO context
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Mayvenn's financing or category context.
FAQs about Mayvenn
Practical answers founders, operators, and investors typically search for.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.