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Massive Health funding, valuation and investors
Built The Eatery, a photo food-journal app for wellness—team acquired by Jawbone in 2013.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series A
Not fully disclosed · 2011
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
acquired
acquired · San Francisco, California
Investors in latest funding
Other: Andreessen Horowitz , Greylock Partners
Latest tracked event: Acquired by Jawbone (acqui-hire) (February 2013). It is shown separately because it is not counted as disclosed equity funding.
Overview
Massive Health, founded by Sutha Kamal and Aza Raskin in San Francisco, created The Eatery—an iPhone app that let users photograph meals and receive crowd-sourced healthiness ratings. The product gamified nutrition tracking through visual food journaling rather than manual calorie entry. Andreessen Horowitz and Greylock Partners backed the company in its seed and Series A era per press coverage. In February 2013, Jawbone acquired Massive Health in an acqui-hire, bringing the team into Jawbone UP wearable ecosystem before Jawbone itself eventually wound down.
Why Massive Health is interesting
Gamified meal-photo logging predated MyFitnessPal's scale; Greylock and a16z backed consumer health engagement before wearables consolidated the category.
Product & use cases
The Eatery app photographed meals, aggregated community ratings of healthiness, and visualized eating patterns over time—social + photo-first vs calorie databases.
- Casual nutrition awareness via meal photos
- Social accountability for eating habits
- Wellness engagement for employer programs (pre-acquisition)
Key facts
- The Eatery app: photo-based food journaling with social ratings
- Backed by a16z and Greylock (press)
- Acqui-hire by Jawbone Feb 2013 (TechCrunch)
- Co-founder Aza Raskin previously Mozilla Labs design lead
Funding history (newest first)
Acquired by Jawbone (acqui-hire)
2013-02 Not disclosedSource: https://techcrunch.com/2013/02/20/jawbone-acquires-massive-health/
Series A
2011 Not fully disclosedSource: https://techcrunch.com/2011/03/15/massive-health-the-eatery/
Investors in our directory
Funds linked from Massive Health's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Photo-first UX lowered logging friction vs typing calories—early mobile-native wellness design.
Photo food journaling was engaging but hard to monetize vs calorie databases with brand partnerships. Jawbone acqui-hire made sense for UP app talent; neither company survived long term as Fitbit/Apple Health won wearables.
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MyFitnessPal direct
Calorie database leader; manual entry vs photo social.
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Lose It! / Noom direct
Diet tracking incumbents with larger user bases.
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Jawbone UP (post-acqui) adjacent
Acquirer integrated team into wearable wellness stack.
Notable stories
- Aza Raskin (son of Macintosh creator Jef Raskin) co-founded Massive Health after Mozilla Labs (press bios).
- The Eatery launched as 'Instagram for food health'—crowd rated meal photos (TechCrunch 2011).
- Jawbone bought team to bolster UP app before Fitbit and Apple Watch disrupted wearables.
Industries
Related funding articles
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