Startup profile for IYK: what they do, why they are interesting, stage (seed), industries, and links to our funding articles. Part of the Venture Capital Tracker startup directory.

Startup profile · funding coverage

IYK

NFC infrastructure for digi-physical brands — tokenized merch and fan experiences.

Stage

seed

Status

private

Coverage

full

Why IYK is interesting

IYK embeds NFC in apparel/events so brands like Adidas can tie physical products to digital tokens; a16z crypto led its seed.

Key facts

  • Seed (2023): $16.8M led by a16z crypto; Collab+Currency, 1kx, Lattice Capital participated (The Block)
  • a16z Crypto Startup School alum — NFC chips linking physical goods to onchain tokens
  • Co-investors not in VCT directory: Collab+Currency, 1kx, Lattice Capital
  • VCT directory co-investors: none mapped (non-directory syndicates noted above); reviewed 2026-07-24

Investors in our directory

Funds linked from IYK's profile — open a fund page for stage focus and related deal articles.

Industries

Generalist Technology

Industry hub pages are rolling out from our fund-derived baseline taxonomy.

Related funding articles

Venture Capital Tracker pieces that cover IYK's financing or category context.

Last updated: 2026-07-24