Startup profile · funding coverage
Instagram’s mobile photo app reached 30M users before Facebook acquired it for $1B days after a $50M Series B.
Stage
acquired
Status
acquired
Coverage
full
Why Instagram is interesting
Filters plus a social graph at phone-camera scale — Sequoia and Benchmark doubled their money in four days when Zuckerberg bought the company in April 2012.
Key facts
- Series B (Apr 2012): $50M led by Sequoia; Benchmark, Greylock, Thrive participated — TechCrunch
- Exit (Apr 2012): Acquired by Facebook for ~$1B — four days after Series B closed
- Reached 30M users at time of acquisition
Investors in our directory
Funds linked from Instagram's profile — open a fund page for stage focus and related deal articles.
Industries
Consumer Media & Entertainment
Industry hub pages are rolling out from our fund-derived baseline taxonomy.
Related funding articles
Venture Capital Tracker pieces that cover Instagram's financing or category context.
FAQs about Instagram
Funding context and why this company shows up in venture coverage.
Instagram was a mobile photo-sharing app with filters and a social graph that made phone-camera photography shareable at scale.
Andreessen Horowitz (see /fund/andreessen-horowitz), Sequoia (/fund/sequoia), Benchmark (/fund/benchmark), Thrive Capital (/fund/thrive-capital), and Greylock Partners (/fund/greylock-partners) backed the company.
Instagram raised a $50M Series B in April 2012 led by Sequoia — days before the Facebook acquisition.
Instagram proved mobile-first social photo at scale; its $1B acquisition four days post-Series B is one of venture's fastest exits.
Facebook (now Meta) acquired Instagram in April 2012 for approximately $1B. It operates as part of Meta.
Last updated: 2026-07-24