Startup profile · funding coverage
IFTTT
Automation platform connecting 700+ apps and devices through 'if this, then that' applets.
Stage
growth
Status
private
Coverage
full
Why IFTTT is interesting
Early a16z consumer infra bet on cross-app workflows; raised $63M+ before enterprise pivot.
Key facts
- Series A (2012): $7M led by a16z with NEA and Lerer Hippeau — TechCrunch
- Series B (2014): $30M led by Norwest; a16z participated — TechCrunch
- Raised $63M+ total before pivoting toward enterprise automation use cases
Investors in our directory
Funds linked from IFTTT's profile — open a fund page for stage focus and related deal articles.
Industries
Consumer Enterprise SaaS
Industry hub pages are rolling out from our fund-derived baseline taxonomy.
Related funding articles
Venture Capital Tracker pieces that cover IFTTT's financing or category context.
FAQs about IFTTT
Funding context and why this company shows up in venture coverage.
IFTTT lets users create automations ("applets") that connect 700+ apps and devices — e.g., turn on lights when you arrive home.
Andreessen Horowitz (see /fund/andreessen-horowitz), Norwest Venture Partners (/fund/norwest-venture-partners), NEA (/fund/new-enterprise-associates), and Lerer Hippeau (/fund/lerer-hippeau) backed the company.
IFTTT raised a $7M Series A in 2012 and a $30M Series B in 2014, totaling $63M+ disclosed funding.
IFTTT was an early bet on cross-app automation before Zapier and native integrations proliferated.
IFTTT remains private as of July 2026.
Last updated: 2026-07-24