Startup profile for IFTTT: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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IFTTT funding, valuation and investors

Automation platform connecting 700+ apps and devices through 'if this, then that' applets.

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Series B

$30M · 2014

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

$37M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

private

growth · San Francisco, California

Investors in latest funding

Lead: Norwest Venture Partners

Other: Andreessen Horowitz

Sources: latest funding Last verified: 2026-07-25

Overview

IFTTT ("If This Then That") is an automation platform connecting 700+ apps and devices through user-defined applets — one of the earliest cross-app workflow tools.

Why IFTTT is interesting

Early a16z consumer infra bet on cross-app workflows; raised $63M+ before enterprise pivot.

Product & use cases

IFTTT ('If This Then That') connects 700+ apps and devices through user-defined automations (applets) — one of the earliest cross-app workflow tools.

  • Smart home automations (lights, thermostats, cameras)
  • Social media cross-posting workflows
  • Personal productivity applets connecting apps

Key facts

  • Series A (2012): $7M led by a16z with NEA and Lerer Hippeau — TechCrunch
  • Series B (2014): $30M led by Norwest; a16z participated — TechCrunch
  • Raised $63M+ total before pivoting toward enterprise automation use cases

Funding history (newest first)

Series B

2014 $30M

Source: https://techcrunch.com/2014/08/07/ifttt-raises-30m/

Series A

2012 $7M

Source: https://techcrunch.com/2012/05/23/ifttt-series-a/

Investors in our directory

Funds linked from IFTTT's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz Norwest Venture Partners New Enterprise Associates (NEA) Lerer Hippeau

Competitive landscape

Edge: Early mover in consumer automation (2010) with 700+ integrations — predates Zapier's mainstream adoption.

Cross-app automation is now crowded. IFTTT pivoted toward enterprise and IoT use cases after consumer growth slowed — $63M+ raised through 2014.

  • Zapier direct

    Dominant automation platform; stronger enterprise focus.

  • Apple Shortcuts adjacent

    Native iOS automation; IFTTT cross-platform.

  • Make (Integromat) direct

    Visual automation builder; IFTTT simpler consumer UX.

Notable stories

  • a16z led $7M Series A in 2012 — early consumer automation bet (TechCrunch).
  • Raised $63M+ total before pivoting toward enterprise automation use cases.

Industries

Consumer Enterprise SaaS

Related funding articles

Venture Capital Tracker pieces that cover IFTTT's financing or category context.

FAQs about IFTTT

Practical answers founders, operators, and investors typically search for.

Automation platform connecting 700+ apps and devices through user-defined applets.
a16z (/fund/andreessen-horowitz) led Series A ($7M, 2012). Norwest (/fund/norwest-venture-partners) led Series B ($30M, 2014). NEA (/fund/new-enterprise-associates) and Lerer Hippeau (/fund/lerer-hippeau) also backed.
Both connect apps; Zapier stronger in enterprise, IFTTT early consumer and IoT focus.
User-defined automation: if trigger event in one app, then action in another.
$63M+ total raised through 2014 Series B; no major round widely disclosed since.
Linden Tibbets and Jesse Tane co-founded IFTTT in 2010.
700+ integrations remain useful for consumer IoT and simple automations; enterprise pivot ongoing.
No — remains private.
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By Venture Capital Tracker

Last updated:

Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.