Startup profile for iCracked: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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iCracked funding, valuation and investors

On-demand smartphone and tablet repair network—acquired by Allstate/SquareTrade in 2019.

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Not publicly disclosed

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

Not publicly disclosed

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

acquired

acquired · San Francisco, California

Source links not recorded Last verified: 2026-07-25

Overview

iCracked, founded in 2010 in San Francisco by A.J. Forsythe, built an on-demand repair marketplace for iPhones, iPads, and Android devices. Customers booked online and vetted technicians traveled to homes, offices, or cafes—often within 30 minutes—for ~1-hour repairs. The network covered 60+ U.S. and Canadian metro areas with 1,500+ contracted iTechs. Andreessen Horowitz, Fuel Capital, and Emerson Collective were among investors. On February 12, 2019, Allstate acquired iCracked and integrated it into SquareTrade, the device protection company Allstate had bought for $1.4 billion in 2017. Terms were not disclosed.

Why iCracked is interesting

iCracked dispatched 1,500+ "iTechs" for at-home repairs in 60+ metros—Allstate folded the marketplace into SquareTrade after its $1.4B warranty acquisition to own the full device lifecycle.

Product & use cases

iCracked operated a two-sided marketplace matching consumers with local mobile repair technicians for on-site screen, battery, and hardware fixes—positioned as faster than mail-in or store queues.

  • Same-day cracked-screen repair at customer location
  • Business fleet and employee device repair dispatch
  • Extension of warranty/protection plans with on-site service fulfillment

Key facts

  • Acquired Feb 12, 2019 by Allstate for SquareTrade integration (PR Newswire)
  • 1,500+ iTech contractors in 60+ North American metros (Alantra advisory)
  • Allstate paid $1.4B for SquareTrade in 2017—iCracked extended repair fulfillment (Carrier Management)
  • a16z among 11 institutional investors per PitchBook

Funding history (newest first)

Acquired by Allstate (SquareTrade)

2019-02 Not disclosed

Source: https://www.prnewswire.com/news-releases/squaretrade-extends-consumer-protection-offerings-with-icracked-acquisition-300794231.html

Investors in our directory

Funds linked from iCracked's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz

Competitive landscape

Edge: National dispatch network with sub-hour scheduling in major metros—paired post-acquisition with SquareTrade's protection plan distribution.

iCracked competed in fragmented phone repair—Uber-style dispatch vs. uBreakiFix stores and Apple OEM service. Allstate acquisition linked repairs to SquareTrade warranties, a distribution advantage standalone marketplaces lacked. Scale and technician quality control remained operational challenges pre-exit.

  • uBreakiFix (Asurion) direct

    Store-based and mail-in repair chain; less on-demand dispatch focus.

  • Apple Store / Genius Bar incumbent

    OEM repair with appointment queues; iCracked served out-of-warranty and Android users.

  • Puls direct

    On-demand tech repair marketplace for phones and smart home devices.

Notable stories

  • Founder A.J. Forsythe started repairing iPhones in college before scaling the iTech contractor model (company lore cited in press).
  • Alantra served as exclusive financial advisor on the Allstate sale (Alantra press).
  • SquareTrade president Ahmed Khaishgi cited connectivity dependence—"can't afford to wait for device repairs"—as strategic rationale (PR Newswire).

Industries

Consumer Marketplaces

Related funding articles

Venture Capital Tracker pieces that cover iCracked's financing or category context.

FAQs about iCracked

Practical answers founders, operators, and investors typically search for.

iCracked booked on-demand smartphone and tablet repairs with technicians who came to the customer's location—typically within an hour.
Allstate acquired iCracked in February 2019 and integrated it into SquareTrade, its device protection subsidiary.
Andreessen Horowitz (/fund/andreessen-horowitz) was among early investors; PitchBook lists 11 total backers including Fuel Capital and Emerson Collective.
Financial terms were not disclosed in Allstate or SquareTrade announcements.
Repair services continue under SquareTrade/Allstate branding; the standalone iCracked brand was absorbed post-acquisition.
iCracked offered faster on-site service for multiple brands including Android; Apple focuses on in-store Genius Bar and authorized providers.
A.J. Forsythe founded iCracked in 2010 and served as CEO through the Allstate acquisition.
iCracked's contracted repair technicians dispatched through the marketplace—1,500+ at time of acquisition per Alantra.
To combine device protection plans (SquareTrade) with on-demand repair fulfillment for connected-device customers.
More than 60 metropolitan areas in the U.S. and Canada per acquisition press releases.
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