Startup profile · funding coverage
Hatch Loyalty
Digital loyalty platform (originally Belly) for brick-and-mortar merchants — later acquired by Stuzo.
Stage
acquired
Status
acquired
Coverage
full
Why Hatch Loyalty is interesting
a16z consumer bet on offline retail loyalty before consolidation; assets now part of Open Commerce Activate.
Key facts
- Series B (2013): led by a16z for Belly/Hatch loyalty (a16z announcement)
- Acquired by Stuzo (2019); Belly product line later sold to Mobivity (2018)
- Co-investors: no additional institutional investors disclosed in public sources reviewed 2026-07-24
Investors in our directory
Funds linked from Hatch Loyalty's profile — open a fund page for stage focus and related deal articles.
Industries
Enterprise SaaS
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FAQs about Hatch Loyalty
Funding context and why this company shows up in venture coverage.
Hatch Loyalty is listed among Andreessen Horowitz (a16z) investments on a16z’s public investment list.
We track a16z-backed companies that are strategically relevant for founders and investors following AI, American Dynamism, crypto, bio, and enterprise software.
Last updated: 2026-07-24