Startup profile · funding coverage
Ghost funding, valuation and investors
B2B marketplace helping brands and retailers buy and sell surplus inventory.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series C
$40M · 2024
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$40M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · New York, New York
Overview
Ghost operates a B2B marketplace where brands and retailers privately buy and sell surplus, excess, and returned inventory — giving retailers a liquidation channel without public discounting.
Why Ghost is interesting
Ghost scaled a private surplus-inventory exchange; Union Square Ventures led its Series A while a16z appears on the cap table.
Product & use cases
Ghost operates a private B2B marketplace where brands and retailers buy and sell surplus, excess, and returned inventory without public discounting.
- Private liquidation of excess apparel inventory
- Off-season stock recovery for consumer brands
- Retailer-to-retailer surplus trading
Key facts
- Series A (2022): led by Union Square Ventures (/fund/union-square-ventures) with Eniac and Equal Ventures (Eniac blog); a16z on cap table
- Series C (2024): $40M led by L Catterton; USV among existing investors (PR Newswire)
Funding history (newest first)
Series C
2024 $40M- L Catterton (lead)
- Union Square Ventures (participant)
Source: https://www.prnewswire.com/news-releases/ghost-raises-40m-series-c
Series A
2022 undisclosedInvestors in our directory
Funds linked from Ghost's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Private marketplace preserves brand value vs. public flash sales; Series C capital from L Catterton scales network.
Surplus inventory is a multi-billion-dollar problem for apparel brands. Ghost's private channel avoids brand damage from public discounting. Network effects depend on buyer/seller liquidity on both sides.
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B-Stock direct
B2B liquidation marketplace; Ghost emphasizes private brand-safe channels.
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TJ Maxx / off-price retail alternative
Physical off-price channel; Ghost is digital B2B.
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Liquidation.com direct
Online liquidation auctions; less brand-controlled than Ghost.
Notable stories
- USV-led Series A (2022) with Eniac and Equal Ventures — a16z on cap table.
- L Catterton led $40M Series C (2024) as company scaled private surplus exchange.
Industries
FAQs about Ghost
Practical answers founders, operators, and investors typically search for.
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