Startup profile · funding coverage
Factual
Factual built a neutral location-data platform powering Apple Maps and major ad-tech stacks before merging into Foursquare in 2020.
Stage
acquired
Status
acquired
Coverage
full
Why Factual is interesting
Gil Elbaz’s “data refinery” for POI and place intelligence became infrastructure for maps, targeting, and measurement — acquired by rival Foursquare to consolidate location data.
Key facts
- Series B (Dec 2015): $35M with Index Ventures, Upfront Ventures, and a16z (GlobeNewswire)
- Exit (Apr 2020): Merged with Foursquare
Investors in our directory
Funds linked from Factual's profile — open a fund page for stage focus and related deal articles.
Industries
Generalist Technology
Industry hub pages are rolling out from our fund-derived baseline taxonomy.
Related funding articles
Venture Capital Tracker pieces that cover Factual's financing or category context.
Last updated: 2026-07-24