Startup profile · funding coverage
84.51° funding, valuation and investors
Kroger’s retail data science, insights, and media subsidiary named for Cincinnati HQ longitude.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Not publicly disclosed
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
Stage not recorded · Cincinnati, OH
Overview
84.51° is a retail data-science, insights, and media company and wholly owned subsidiary of The Kroger Co. Established in Cincinnati in 2015 when Kroger acquired dunnhumbyUSA operations and renamed the business for the longitude of its downtown HQ. Headquarters: 100 W. Fifth Street, Cincinnati, Ohio 45202. Serves Kroger and 1,500+ CPG/agency partners with analytics and retail media products.
Why 84.51° is interesting
Cincinnati CPG/retail tech proof: wholly owned Kroger subsidiary at 100 W. Fifth Street turning first-party shopper data into insights and retail media.
Product & use cases
Shopper insights platforms and retail media using Kroger first-party household data.
- CPG brand insights
- Kroger retail media
- Personalized grocery marketing
Key facts
- Wholly owned by The Kroger Co.
- HQ: 100 W. Fifth Street, Cincinnati, OH
- Named for building longitude 84.51°
- Insights + retail media for Kroger and CPG brands
Competitive landscape
Edge: Direct access to Kroger first-party purchase data at national grocery scale.
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Circana / NielsenIQ adjacent
Syndicated retail measurement.
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Amazon Ads / retail media adjacent
Retail media networks.
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dunnhumby (global) adjacent
Former JV partner lineage.
Notable stories
- Name derives from the longitude of the downtown Cincinnati headquarters building.
Industries
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