Startup profile · funding coverage
Direct Supply funding, valuation and investors
Employee-owned provider of equipment, eCommerce, and services for senior living and healthcare.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Not publicly disclosed
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
Not publicly disclosed
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
Stage not recorded · Milwaukee, WI
Overview
Direct Supply, Inc. supplies equipment, eCommerce, and related services to senior living and healthcare organizations. Founded 1985 by Bob Hillis; headquarters Milwaukee, Wisconsin (7301 West Champions Way, Milwaukee, WI 53223). Employee-owned; Wikipedia notes 1,300+ employees historically on its Milwaukee campus.
Why Direct Supply is interesting
Large private Milwaukee operator (~mile-long campus) powering senior-living procurement and tech — distinct from gener8tor-stage startups.
Product & use cases
Procurement, equipment, and technology solutions for senior living communities and related healthcare operators.
- Senior living FF&E procurement
- Community operations technology
- Healthcare supply chain services
Key facts
- HQ Milwaukee, WI — 7301 W Champions Way
- Founded 1985; employee-owned
- Senior living equipment + procurement/tech platforms
- Large Milwaukee campus employer
Competitive landscape
Edge: Category focus on senior living with integrated supply + tech.
-
Medline adjacent
Broader medical distribution.
-
Amazon Business adjacent
Horizontal procurement.
Industries
FAQs about Direct Supply
Practical answers founders, operators, and investors typically search for.
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