Startup profile · funding coverage
Cryptoys funding, valuation and investors
NFT-native digital toy and gaming platform (OnChain Studios) on Flow.
Keep track of Cryptoys
Save this profile to your VCT watchlist for a quick return.
Funding, valuation & investors
Answer-first snapshotLatest funding
Series A
$23M · June 2022
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$31M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series a
Overview
Cryptoys (OnChain Studios) builds NFT-native digital toys and games where collectibles are playable characters on the Flow blockchain. The company partnered with Mattel on branded drops and raised a $7.5M seed in October 2021 and $23M Series A in June 2022 led by Andreessen Horowitz's crypto fund with Dapper Labs participating. Cryptoys positioned against speculative JPEG NFTs by emphasizing toy-like interactivity and kid-safe brand partnerships — though the NFT toy market cooled after 2022.
Why Cryptoys is interesting
Mattel IP meets playable on-chain toys — a16z crypto led seed and Series A with Dapper Labs co-investing for studio-grade NFT gaming.
Product & use cases
Playable digital toy NFTs on Flow — characters open, play mini-games, and trade; brand partnerships including Mattel.
- Collectible digital toys with in-platform gameplay
- Licensed brand NFT drops (Mattel characters)
- Family-friendly onboarding to digital ownership
Key facts
- Series A (Jun 2022): $23M led by a16z crypto (TechCrunch)
- Seed (Oct 2021): $7.5M led by a16z crypto
- Mattel partnership; Flow blockchain; Dapper Labs investor
Funding history (newest first)
Series A
2022-06 $23M- Andreessen Horowitz (lead)
- Dapper Labs (participant)
Source: https://techcrunch.com/
Investors in our directory
Funds linked from Cryptoys's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Mattel partnership + Dapper Flow ecosystem vs. art-only NFT projects.
NFT toys targeted 2021–2022 peak; market volume collapsed. Cryptoys' brand IP and a16z + Dapper backing provided distribution advantages. Long-term depends on gameplay retention beyond initial mint hype.
-
NBA Top Shot (Dapper) adjacent
Same Flow ecosystem; sports collectibles not toys.
-
Traditional toys/games incumbent
Physical and digital non-NFT games dominate kids market.
-
OpenSea NFTs alternative
Generic marketplace; not playable toy focused.
Notable stories
- TechCrunch covered Series A as playable NFT toy thesis with Mattel IP.
- Dapper Labs co-investment aligned Cryptoys with Flow/NBA Top Shot ecosystem.
Industries
Related funding articles
Venture Capital Tracker pieces that cover Cryptoys's financing or category context.
FAQs about Cryptoys
Practical answers founders, operators, and investors typically search for.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.