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Cryptoys funding, valuation and investors
NFT-native digital toy and gaming platform (OnChain Studios) on Flow.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series A
$23M · June 2022
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$31M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series a
Overview
Cryptoys (OnChain Studios) builds NFT-native digital toys and games where collectibles are playable characters on the Flow blockchain. The company partnered with Mattel on branded drops and raised a $7.5M seed in October 2021 and $23M Series A in June 2022 led by Andreessen Horowitz's crypto fund with Dapper Labs participating. Cryptoys positioned against speculative JPEG NFTs by emphasizing toy-like interactivity and kid-safe brand partnerships — though the NFT toy market cooled after 2022.
Why Cryptoys is interesting
Mattel IP meets playable on-chain toys — a16z crypto led seed and Series A with Dapper Labs co-investing for studio-grade NFT gaming.
Product & use cases
Playable digital toy NFTs on Flow — characters open, play mini-games, and trade; brand partnerships including Mattel.
- Collectible digital toys with in-platform gameplay
- Licensed brand NFT drops (Mattel characters)
- Family-friendly onboarding to digital ownership
Key facts
- Series A (Jun 2022): $23M led by a16z crypto (TechCrunch)
- Seed (Oct 2021): $7.5M led by a16z crypto
- Mattel partnership; Flow blockchain; Dapper Labs investor
Funding history (newest first)
Series A
2022-06 $23M- Andreessen Horowitz (lead)
- Dapper Labs (participant)
Source: Read source · techcrunch.com
Investors in our directory
Funds linked from Cryptoys's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Mattel partnership + Dapper Flow ecosystem vs. art-only NFT projects.
NFT toys targeted 2021–2022 peak; market volume collapsed. Cryptoys' brand IP and a16z + Dapper backing provided distribution advantages. Long-term depends on gameplay retention beyond initial mint hype.
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NBA Top Shot (Dapper) adjacent
Same Flow ecosystem; sports collectibles not toys.
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Traditional toys/games incumbent
Physical and digital non-NFT games dominate kids market.
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OpenSea NFTs alternative
Generic marketplace; not playable toy focused.
Notable stories
- TechCrunch covered Series A as playable NFT toy thesis with Mattel IP.
- Dapper Labs co-investment aligned Cryptoys with Flow/NBA Top Shot ecosystem.
Industries
Market / IPO context
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Cryptoys's financing or category context.
FAQs about Cryptoys
Practical answers founders, operators, and investors typically search for.
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