Startup profile · funding coverage
Cresta funding, valuation and investors
Real-time AI coaching and automation for contact center agents.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series D
$125M · November 2024
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$125M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · Palo Alto, California
Investors in latest funding
Lead: WiL
Other: Greylock Partners , Sequoia , Tiger Global , Andreessen Horowitz
Overview
Cresta provides real-time AI guidance to contact center agents — suggesting responses, surfacing knowledge, and automating routine tasks during live customer conversations. Founded by Stanford AI researchers including Sebastian Thrun affiliate network, Cresta raised a $125M Series D in November 2024 led by WiL and QIA with Greylock, Sequoia, Tiger Global, and a16z returning. Customers include Fortune 500 brands in telecom, finance, and retail seeking to improve agent productivity and CSAT.
Why Cresta is interesting
Cresta applies foundation-model AI to high-volume sales and support conversations — Greylock, Sequoia, and Tiger joined a16z through Series D as contact centers become AI's clearest enterprise ROI.
Product & use cases
Cresta listens to live agent-customer conversations and surfaces real-time suggestions, automates note-taking, and identifies coaching opportunities — integrated with major CCaaS platforms.
- Real-time agent assist during sales and support calls
- Automating after-call work and CRM updates
- Manager coaching dashboards based on conversation analytics
Key facts
- Series D (Nov 2024): $125M led by WiL and QIA; Greylock, Sequoia, Tiger, a16z (Cresta press)
- Greylock led seed/Series A; Sequoia led Series B
- Founded by AI researchers from Stanford ecosystem
Funding history (newest first)
Series D
2024-11 $125M- WiL (lead)
- Greylock (participant)
- Sequoia Capital (participant)
- Tiger Global Management (participant)
- Andreessen Horowitz (participant)
Source: https://cresta.com/blog/series-d
Investors in our directory
Funds linked from Cresta's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Conversation-specific AI trained on contact center data — not generic copilots — with deep CCaaS integrations.
Contact center AI is a proven enterprise category with measurable ROI (AHT, CSAT, conversion). Cresta competes with point solutions and CCaaS-native AI. Moat comes from conversation data flywheel and enterprise integrations.
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Observe.AI direct
Contact center conversation intelligence; overlapping agent-assist.
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Balto direct
Real-time guidance for call centers; similar buyer persona.
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Google CCAI incumbent
Contact Center AI from Google Cloud; bundled with CCaaS.
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Gong adjacent
Revenue intelligence for sales; less real-time agent assist focus.
Notable stories
- Cresta emerged from Stanford AI research applying reinforcement learning to human-agent collaboration — the thesis that AI should augment agents in real time, not replace them (company origin story).
Industries
FAQs about Cresta
Practical answers founders, operators, and investors typically search for.
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