Startup profile · funding coverage
Creem funding, valuation and investors
Merchant-of-record payment and billing platform for software and digital-product sellers.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Seed
$5.74M (original €5M; ECB 17 Sep 2026 1 EUR = $1.1481) · September 17, 2026
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$7.8M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
growth · Tallinn, Estonia
Overview
Estonia-based Creem helps software and digital-product businesses collect payments internationally, manage subscriptions and usage billing, handle transaction taxes through a merchant-of-record structure, and run affiliates and payouts. It announced a €5M seed in September 2026 led by Inovo VC.
Why Creem is interesting
Creem competes with the payments and business-infrastructure side of Whop, not Whop's broader marketplace. Its €5M September 2026 seed supports usage-based billing, taxes, affiliates and AI-driven store management.
Product & use cases
Custom-domain and embedded checkout, subscriptions, metered usage and credit billing, taxes, invoices, affiliates, revenue splits, API, CLI and agent controls.
- Charge for a SaaS product or AI app internationally.
- Handle VAT, sales taxes, invoices and disputes through the merchant of record.
- Pay affiliates and share revenue while tracking the resulting sales.
Key facts
- €5M seed September 17, 2026, approximately $5.74M at the ECB exchange reference rate for that date; led by Inovo VC.
- Creem says this increased total funding to €7M (a rounded company disclosure).
- Unlike Whop's marketplace, Creem emphasizes checkout on the seller's own domain and merchant-of-record tax handling for software sellers.
Funding history (newest first)
Seed
2026-09-17 $5.74M (original €5M; ECB 17 Sep 2026 1 EUR = $1.1481)- Inovo VC (lead)
- Practica Capital (participant)
- Antler (participant)
Pre-seed
2025-08-26 $2.10M (original €1.8M; ECB 26 Aug 2025 1 EUR = $1.1656)- Practica Capital (lead)
- Antler (participant)
Source: https://www.estvca.ee/news/practica-capital-leads-creem-s-eur1-8m-pre-seed-round
Investors in our directory
Funds linked from Creem's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
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Whop adjacent
Whop adds marketplace and full online-business tools to payments.
-
Paddle direct
Merchant-of-record billing and tax platform.
-
Lemon Squeezy direct
Merchant-of-record digital product payments.
Market / IPO context
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Creem's financing or category context.
FAQs about Creem
Practical answers founders, operators, and investors typically search for.
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