Startup profile · funding coverage
Complir funding, valuation and investors
AI infrastructure for retail and brand product compliance across markets.
Verified company research · funding, investors and latest developments
Keep track of Complir
Save this profile to your VCT watchlist for a quick return.
Funding, valuation & investors
Answer-first snapshotLatest funding
Seed
$11M · September 2026
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$11M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
seed · Copenhagen, Denmark
Investors in latest funding
Lead: General Catalyst
Overview
Complir (Copenhagen) builds AI infrastructure that maps product data against regulations, generates documentation, translates labels, manages risk assessments, and monitors compliance changes at SKU level for retailers and brands. Founded in 2024 by Gustav Bang, Tine Kühnel, and Marc Brejner. September 2026: $11 million seed led by General Catalyst following a $2 million pre-seed in December 2025. Valuation undisclosed.
Why Complir is interesting
General Catalyst led an $11M seed on Sep 16, 2026 into Copenhagen’s Complir after a three-day oversubscribe — product compliance still runs on spreadsheets while the company claims 100,000+ SKUs managed monthly.
Product & use cases
SKU-level regulatory mapping, documentation generation, and continuous reassessment for multi-market product portfolios.
- Retail product compliance documentation
- Cross-border label and regulation updates
- Risk assessment tied to regulatory sources
Key facts
- $11M seed led by General Catalyst (Sep 16, 2026)
- 100,000+ products managed monthly — company / FinSMEs
- Flying Tiger Copenhagen named as user — retail press
Funding history (newest first)
Market / IPO context
Editorial / static context — not a live quote.
Last updated:
Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.