Startup profile · funding coverage
Cider funding, valuation and investors
Gen-Z direct-to-consumer fashion brand with on-demand, data-driven manufacturing.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
$130M · 2021
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$130M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series b · Los Angeles, CA
Overview
Cider is a Gen-Z focused direct-to-consumer fashion brand using data-driven design and on-demand manufacturing to rapid-release trendy apparel globally. Founded in 2020, the company expanded quickly across social commerce channels with localized sizing and marketing. Andreessen Horowitz co-led early venture rounds; Cider raised a reported $130M Series B in 2021 with Greenoaks and DST Global among lead investors, reaching unicorn status in the fast-fashion DTC wave alongside SHEIN competitors.
Why Cider is interesting
SHEIN-style real-time retail with tighter curation — a16z co-led Series A; unicorn valuation by 2021 Series B with DST and Greenoaks.
Product & use cases
Social-first fast fashion DTC — small-batch production driven by real-time demand signals and Gen-Z aesthetic targeting global markets.
- Trend-driven apparel drops for Gen-Z consumers
- Cross-border e-commerce fashion with localized marketing
- Data-informed SKU planning to reduce inventory waste
Key facts
- Series B (2021): ~$130M; unicorn valuation (TechCrunch/Tracxn)
- a16z co-led Series A
- Co-investors: DST Global, Greenoaks, IDG Capital
Funding history (newest first)
Series B
2021 $130M- Greenoaks (lead)
- DST Global (lead)
- Andreessen Horowitz (participant)
Source: Read source · techcrunch.com
Investors in our directory
Funds linked from Cider's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Brand curation and community vs. pure algorithmic volume players; a16z + DST/Greenoaks growth capital.
Ultra-fast fashion is brutally competitive with regulatory scrutiny on SHEIN. Cider's 2021 unicorn round reflected peak DTC investor appetite. Sustainability and supply-chain transparency remain sector risks.
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SHEIN direct
Dominant ultra-fast fashion scale; Cider smaller with brand positioning.
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Zara / H&M incumbent
Traditional fast fashion retail chains.
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Fashion Nova direct
Social commerce fashion for young demographics.
Notable stories
- Cider reached unicorn status within roughly a year of a16z Series A participation.
- Positioned as Gen-Z alternative to SHEIN with stronger brand aesthetic per press.
Industries
Market / IPO context
Editorial / static context — not a live quote.
Related funding articles
Venture Capital Tracker pieces that cover Cider's financing or category context.
FAQs about Cider
Practical answers founders, operators, and investors typically search for.
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Editorial note: AI tools assisted with research, structure, or drafting. Venture Capital Tracker retains human editorial responsibility for factual accuracy, relevance, and source quality before publication.