Startup profile · funding coverage
Cider funding, valuation and investors
Gen-Z direct-to-consumer fashion brand with on-demand, data-driven manufacturing.
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Funding, valuation & investors
Answer-first snapshotLatest funding
Series B
$130M · 2021
Latest known valuation
Not publicly disclosed
Total disclosed equity funding
$130M
Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.
Current status
private
series b · Los Angeles, CA
Overview
Cider is a Gen-Z focused direct-to-consumer fashion brand using data-driven design and on-demand manufacturing to rapid-release trendy apparel globally. Founded in 2020, the company expanded quickly across social commerce channels with localized sizing and marketing. Andreessen Horowitz co-led early venture rounds; Cider raised a reported $130M Series B in 2021 with Greenoaks and DST Global among lead investors, reaching unicorn status in the fast-fashion DTC wave alongside SHEIN competitors.
Why Cider is interesting
SHEIN-style real-time retail with tighter curation — a16z co-led Series A; unicorn valuation by 2021 Series B with DST and Greenoaks.
Product & use cases
Social-first fast fashion DTC — small-batch production driven by real-time demand signals and Gen-Z aesthetic targeting global markets.
- Trend-driven apparel drops for Gen-Z consumers
- Cross-border e-commerce fashion with localized marketing
- Data-informed SKU planning to reduce inventory waste
Key facts
- Series B (2021): ~$130M; unicorn valuation (TechCrunch/Tracxn)
- a16z co-led Series A
- Co-investors: DST Global, Greenoaks, IDG Capital
Funding history (newest first)
Series B
2021 $130M- Greenoaks (lead)
- DST Global (lead)
- Andreessen Horowitz (participant)
Source: https://techcrunch.com/
Investors in our directory
Funds linked from Cider's profile — open a fund page for stage focus and related deal articles.
Competitive landscape
Edge: Brand curation and community vs. pure algorithmic volume players; a16z + DST/Greenoaks growth capital.
Ultra-fast fashion is brutally competitive with regulatory scrutiny on SHEIN. Cider's 2021 unicorn round reflected peak DTC investor appetite. Sustainability and supply-chain transparency remain sector risks.
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SHEIN direct
Dominant ultra-fast fashion scale; Cider smaller with brand positioning.
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Zara / H&M incumbent
Traditional fast fashion retail chains.
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Fashion Nova direct
Social commerce fashion for young demographics.
Notable stories
- Cider reached unicorn status within roughly a year of a16z Series A participation.
- Positioned as Gen-Z alternative to SHEIN with stronger brand aesthetic per press.
Industries
Related funding articles
Venture Capital Tracker pieces that cover Cider's financing or category context.
FAQs about Cider
Practical answers founders, operators, and investors typically search for.
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