Startup profile for Census: latest funding, latest known valuation, total disclosed funding, investors, status, sources, and why the company is interesting. Part of the Venture Capital Tracker startup directory.
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Census funding, valuation and investors

Reverse ETL platform syncing warehouse-modeled data into CRMs, ad tools, and other business apps.

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Funding, valuation & investors

Answer-first snapshot

Latest funding

Series B

$60M · 2022

Latest known valuation

Not publicly disclosed

Total disclosed equity funding

$76M

Excludes debt, grants, acquisitions, secondaries, and IPO proceeds.

Current status

acquired

acquired · San Francisco, California

Investors in latest funding

Lead: Tiger Global Management

Other: Sequoia , Insight Partners

Source links not recorded Last verified: 2026-07-25

Overview

Census (now Fivetran Activations) lets data teams sync modeled warehouse tables into SaaS destinations like Salesforce, HubSpot, and Iterable without building custom pipelines. Founded in 2018, it raised from Sequoia, a16z, Tiger Global, and Insight before Fivetran bought the company in May 2025.

Why Census is interesting

Census popularized reverse ETL — activating Snowflake/BigQuery data in operational tools. Fivetran acquired it in May 2025 and folded the product into Fivetran Activations.

Product & use cases

Reverse ETL platform syncing warehouse-modeled data into CRMs, marketing tools, and business apps — now Fivetran Activations.

  • Sync Snowflake/BigQuery data into Salesforce
  • Activate warehouse data in marketing automation tools
  • Operational analytics without manual CSV exports

Key facts

  • Acquired by Fivetran (May 2025): reverse ETL folded into Fivetran Activations; terms undisclosed (Fivetran press, TechCrunch)
  • Series B (2022): $60M led by Tiger Global; Sequoia, Insight, a16z participated (TechCrunch)
  • Series A (2021): $16M led by Sequoia; a16z led prior seed (TechCrunch)

Funding history (newest first)

Series B

2022 $60M

Series A

2021 $16M

Investors in our directory

Funds linked from Census's profile — open a fund page for stage focus and related deal articles.

Andreessen Horowitz Sequoia Capital Tiger Global Management Insight Partners

Competitive landscape

Edge: Census popularized reverse ETL — activating Snowflake/BigQuery data in operational tools. Fivetran acquired it in May 2025 and folded the product into Fivetran Activations.

Census operates in infra-cloud, enterprise-saas. Census popularized reverse ETL — activating Snowflake/BigQuery data in operational tools. Fivetran acquired it in May 2025 and folded the product into Fivetran Activations.

  • Hightouch direct

    Reverse ETL competitor still independent.

  • Fivetran direct

    Acquirer; now integrated as Activations.

  • Custom ETL pipelines alternative

    Engineering-built syncs Census replaces.

Notable stories

  • Helped define reverse ETL category.
  • Fivetran acquired Census in May 2025 as Fivetran Activations.

Industries

Infrastructure & Cloud Enterprise SaaS

FAQs about Census

Practical answers founders, operators, and investors typically search for.

Census is a reverse ETL platform that syncs modeled data from cloud warehouses (Snowflake, BigQuery, Redshift) into operational tools like CRMs, marketing automation, and support systems — so business teams act on warehouse data without manual exports.
Sequoia (see /fund/sequoia) led the Series A; Tiger Global (see /fund/tiger-global-management) led the $60M Series B in 2022. Andreessen Horowitz (see /fund/andreessen-horowitz) led the seed; Insight Partners (see /fund/insight-partners) also participated.
Series B ($60M, 2022) was the last disclosed venture round before Fivetran acquired Census in May 2025. The company had raised more than $80M total.
Census helped define the reverse ETL category — closing the loop between analytics warehouses and the SaaS tools where revenue and marketing teams work. Its acquisition by Fivetran signals consolidation in end-to-end data movement.
No. Fivetran acquired Census in May 2025. The product is now integrated as Fivetran Activations within the Fivetran platform.
Headquarters not publicly disclosed in sources we index.
Founding year not publicly disclosed in sources we index.
Check latest public filings for current financials.
See fundraising rounds and highlights on this profile for disclosed amounts.
infra-cloud, enterprise-saas
Census (now Fivetran Activations) lets data teams sync modeled warehouse tables into SaaS destinations like Salesforce, HubSpot, and Iterable without building custom pipelines. Founded in 2018, it rai...
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