Startup profile for Census: what they do, why they are interesting, stage (acquired), industries, and links to our funding articles. Part of the Venture Capital Tracker startup directory.
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Census

Reverse ETL platform syncing warehouse-modeled data into CRMs, ad tools, and other business apps.

Stage

acquired

Status

acquired

Coverage

full

Why Census is interesting

Census popularized reverse ETL — activating Snowflake/BigQuery data in operational tools. Fivetran acquired it in May 2025 and folded the product into Fivetran Activations.

Key facts

  • Acquired by Fivetran (May 2025): reverse ETL folded into Fivetran Activations; terms undisclosed (Fivetran press, TechCrunch)
  • Series B (2022): $60M led by Tiger Global; Sequoia, Insight, a16z participated (TechCrunch)
  • Series A (2021): $16M led by Sequoia; a16z led prior seed (TechCrunch)

Investors in our directory

Funds linked from Census's profile — open a fund page for stage focus and related deal articles.

Andreessen HorowitzSequoia CapitalTiger Global ManagementInsight Partners

Industries

Infrastructure & Cloud Enterprise SaaS

Industry hub pages are rolling out from our fund-derived baseline taxonomy.

FAQs about Census

Funding context and why this company shows up in venture coverage.

Census is a reverse ETL platform that syncs modeled data from cloud warehouses (Snowflake, BigQuery, Redshift) into operational tools like CRMs, marketing automation, and support systems — so business teams act on warehouse data without manual exports.
Sequoia (see /fund/sequoia) led the Series A; Tiger Global (see /fund/tiger-global-management) led the $60M Series B in 2022. Andreessen Horowitz (see /fund/andreessen-horowitz) led the seed; Insight Partners (see /fund/insight-partners) also participated.
Series B ($60M, 2022) was the last disclosed venture round before Fivetran acquired Census in May 2025. The company had raised more than $80M total.
Census helped define the reverse ETL category — closing the loop between analytics warehouses and the SaaS tools where revenue and marketing teams work. Its acquisition by Fivetran signals consolidation in end-to-end data movement.
No. Fivetran acquired Census in May 2025. The product is now integrated as Fivetran Activations within the Fivetran platform.
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Last updated: 2026-07-24